Global expansion of Pakistan's Interloop with acquisition of Bonnie Doon label
In a major move, Textile Hub B.V., an affiliate of Interloop Limited—a leading textile exporter in Pakistan—has snatched the global rights to the iconic Bonnie Doon brand, a renowned legwear label.
This deal includes the global trademarks, inventory, and e-commerce infrastructure, marking a strategic push for expansion by Interloop, as announced in a statement to the Pakistan Stock Exchange (PSX) on a busy Wednesday.
Here's the scoop from the statement: "We're thrilled to share that Textile Hub B.V., an Associate Company of Interloop Limited, has nabbed the Bonnie Doon brand, a well-loved and reputable legwear label, from Bonnie Doon B.V. This acquisition encompasses the global rights to the Bonnie Doon® brand, along with associated stock and e-commerce muscle."
Bonnie Doon first emerged in the USA in 1957 under the guidance of Alex Lee Wallau. Since 1969, the brand has graced the Dutch and European markets too.
Meanwhile, Interloop, established in 1992, is a versatile, multi-category firm specializing in hosiery, denim, knitted apparel, activewear, and yarns for textile clients. Hailing as one of the largest exporters in Pakistan, Interloop is also a prominent listed company on the PSX.
All of its units are nestled in the Punjab province.
A sneak peek into the company's consolidated financial results for the nine months ending March 31, 2025, reveals a consolidated revenue of Rs130,541 million, a 14.3% rise from the previous year. However, the net profit plummeted by a punishing 78.4%, from Rs13,987 million to Rs3,028 million.
With the Bonnie Doon brand on board, Interloop seems set to leverage its reach and product spectrum, expanding its presence worldwide and elevating its product lineup with Bonnie Doon's legacy intertwined with modern textile innovations. It's no secret that companies in the textile industry, especially those associated with major players like Interloop Limited, typically explore avenues like:
- Extending market presence by tapping into the brand's international appeal.
- Amplifying product ranges by blending innovation with the brand's rich heritage and traditions.
- Optimizing supply chains and production by building upon existing infrastructure.
- Focusing on sustainability and circular textile initiatives, aligning with the latest trends in the textile industry such as digital manufacturing and recycling technologies.
Interloop is likely to stress digital transformation and eco-friendliness to stay ahead of the competition and cater to the evolving expectations of the global textile market.
Interloop Limited, a prominent textile exporter in Pakistan, is using the acquisition of the Bonnie Doon brand as a strategic opportunity to expand its business in the global market, leveraging both the brand's international appeal and its own finance and infrastructure in the textile industry. With the Bonnie Doon brand's legacy and Interloop's focus on innovation, they plan to amplify their product ranges, optimize supply chains, and emphasize digital transformation and eco-friendliness to cater to the evolving expectations of the global finance and business landscape in the textile industry.
