Guidepost 2025: Kramer Electronics' Blueprint
In an interview, Amit Ancikovsky, President of Kramer Electronics' Americas division, revealed insights into the company's 2025 strategy, emphasizing a focus on end-to-end solutions and cultivating a seamless customer experience.
Kramer positions itself as a one-stop shop, ensuring compatibility among its products and promising to eliminate project delays and cost overages by assuring customers of internal coherence.
One key initiative for 2025 is Panta Rhei, a centralized, cloud-based platform that aims to transform the audio-visual ecosystem. It offers flexible, system-wide control and seamlessly integrates with Kramer's full array of AV solutions, as well as components from other manufacturers, via an open API. noteworthy features include a session manager capable of launching meetings across 10 types of platforms and Wi-Fi for wireless collaboration.
The company also acknowledges the significance of direct customer relationships and plans to enhance access to resources. For instance, an online tool for recently acquired Ashton Bentley is being developed, enabling users to configure an entire room of AV-related furniture using a drag-and-drop interface. Artificial intelligence is integrated to recommend suitable products based on users' search histories.
Furthermore, Kramer will use automation on its website to provide customers with quick access to essential information like product availability, pricing, and technology updates. This automation frees up Kramer's sales and support teams to focus on more complex matters requiring special attention.
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Kramer Electronics will continue to position itself as a business that offers a comprehensive range of products, focusing on end-to-end solutions and ensuring internal coherence to eliminate project delays and cost overages. In the realm of finance and technology, the company is developing an online tool for Ashton Bentley, utilizing artificial intelligence to recommend suitable products based on users' search histories, and automating its website to provide quick access to product information, thereby freeing up resources for complex matters.
