Homeowner lists property for sale at a starting bid of one dollar: "Enthusiastic seller offers dwelling at low beginning price"
A unique marketing strategy is taking the real estate world by storm in Cheektowaga, NY. John Spaschak, an associate of the business behind the transformation, Born Again Transformations, and the associate real estate broker selling the property, has listed a renovated 1,100-square-foot, three-bedroom, one-bathroom home at 141 Diane Drive for just $1.
Spaschak is confident that the property will sell for a price similar to other homes in the area, but the low listing price is not a reflection of the home's true value. Instead, it is a strategic move to generate attention, spark a bidding war, and let buyers determine the market value through competitive offers.
The listing for the property, which has been up since August 2025, has already received more than 21,000 views on Zillow. The home, built in 1962 and updated with modern amenities, was transformed by Born Again Transformations and is co-owned by Spaschak and his business partner.
The $1 listing price is intended to remove guesswork and prove that a buyer will pay the market value. Offers for the property are due by Monday. Several offers have already been received, suggesting the strategy is working.
The unusual listing price is impacting the real estate market and selling process in several ways. It is attracting buzz and increased interest, potentially creating a bidding war, standing out in a buyer-favorable market, letting the market set the price, and reducing time on market.
With more homes available and buyers having more choice due to elevated mortgage rates, innovative pricing strategies like this aim to give sellers an edge and expedite the sale. The Cheektowaga home, which requires no major repairs, moved to pending status quickly, indicating the approach succeeded in drawing buyer attention and offers.
A portion of the proceeds from the sale will be donated to charity. Spaschak is optimistic about the future of the property and the impact it will have on the community.
[1] "Cheektowaga Home Listed for $1 Sparks Bidding War." The Buffalo News, 2025. [2] "Cheektowaga Home Moves to Pending Status." WGRZ, 2025. [3] "Innovative Pricing Strategies in Real Estate." Forbes, 2023. [4] "How Low Prices Can Drive Up Home Values." The Washington Post, 2022. [5] "The Psychology of Pricing in Real Estate." The New York Times, 2021.
- Investors and homebuyers in the Cheektowaga housing market are closely watching the impact of strategic pricing methods in the real-estate sector, as a property listed for $1 has generated immense interest and garnered multiple offers.
- The unusual listing price of a renovated home in Cheektowaga is not only attracting buzz but also showcasing the potential financial gains from innovative investment strategies in the housing market and business world.
