ICE Launches $6.5M Ad Campaign to Boost Mass Deportation Efforts
U.S. Immigration and Customs Enforcement (ICE) has launched a $6.5 million TV advertising campaign in 15 cities, targeting police officers to join its mass deportation efforts. The campaign, part of a $30 billion initiative to hire 10,000 more deportation officers, offers bonuses of up to $50,000 and other benefits.
The ads, running since mid-September, are specifically aimed at officers in cities with so-called 'sanctuary' policies that limit cooperation with ICE, such as Chicago, Los Angeles, and New York. Meanwhile, officers in cities without such restrictions are encouraged to work with ICE, though specific names are not listed. The campaign may also serve to reassure viewers that the Trump administration is addressing illegal immigration.
The targeted cities include Seattle, Atlanta, and others, with no clear explanation for their selection. Local police departments have not reported a significant number of officers leaving for ICE or DHS positions due to the ads. Some cities, like Boston and Chicago, have faced criticism from the Trump administration for their immigration policies. The campaign encourages officers to join ICE to 'catch the worst of the worst'—drug traffickers, gang members, and predators.
The ICE advertising campaign is part of a broader effort to boost its workforce and strengthen immigration enforcement. However, the potential impact of the government shutdown on recruitment efforts remains to be seen. As of now, local police departments have not noticed a significant exodus of officers to ICE or DHS positions due to the ads.
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