Icon League appoints Laura Bäck as its new marketing director.
Icon League, a groundbreaking platform, has been launched by former German national football player Toni Kroos and live streamer Elias Nerlich. This innovative venture brings together personalities from the worlds of sports, entertainment, and the creator economy.
The platform combines social media as a business model with live events, aiming to create an immersive and interactive experience for its users. One of the key figures behind this project is Laura Back, who has been announced as the Director of Social Media at Icon League.
Laura Back, a seasoned media professional, began her career at companies like Pinterest and joined RTL Group as a Management Trainee in 2018. Prior to her role at RTL Germany, she worked at Pinterest. Since late 2022, she has been working at RTL Germany as Director of Social Media. Now, she has taken on a new challenge with Icon League.
Announcing her new job on LinkedIn, Back considers Icon League to be part of a new media reality. She joins the Icon League alongside Kroos and Nerlich, as well as companies such as Sports360, TwoSides, and Rabona.
Sports360, based in Cologne, is known for creating content and podcasts focused on football, including the "Spielmacher" podcast which offers insights and discussions about football from various perspectives. However, the specific role of Sports360 in the Icon League project is not detailed in the available information.
Icon League delivers its content on platforms like Twitch, TikTok, Instagram, and live on-site. This multi-platform approach ensures that users can engage with the platform from various devices and locations, making it accessible and interactive for a wide audience.
In summary, Icon League is a unique and exciting venture that brings together personalities and companies from various industries to create a new media reality. With its focus on social media and live events, it promises to deliver an immersive and interactive experience for its users.
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