Indian startup Fraganote secures $1 million in funding; founder expresses aspiration for India to establish its distinctive fragrance powerhouse
Fraganote Fragrances, an Indian perfumery brand co-founded by Garima Kakkar and Arjun Anand, has raised $1 million in a pre-Series A funding round led by Rukam Capital. The brand, known for its unique scents like Baked Vanilla, Drunken Cake, and Beach Holiday, aims to create fragrances that reflect contemporary Indian lifestyles and preferences.
The funding will contribute to Fraganote's efforts to expand its fragrance portfolio, introduce new formats, and strengthen its supply chain and fulfillment capabilities. This investment will enable the brand to launch offline retail pilots and immersive brand experiences, as well as invest in integrated omnichannel touchpoints to enhance consumer engagement.
Rukam Capital views Fraganote as a brand that is not only creatively distinct but also operationally disciplined and scalable for long-term growth. Archana Jahagirdar, Founder and Managing Partner of Rukam Capital, is excited about Fraganote's potential to lead a premium fragrance revolution from India to the world.
The Indian perfume market is on a strong growth trajectory, with a projected value of $873.3 million by FY2032 and a CAGR of 15.23% between FY2025 and FY2032. Fraganote's goal is to establish itself as an iconic Indian perfume house, modern, accessible, and built for a new generation of consumers.
Garima Kakkar, co-founder of Fraganote, emphasizes the brand's originality, brand voice, and deep understanding of India's evolving scent culture. The brand will invest in integrated omnichannel touchpoints, including strategic partnerships and pop-up activations, to enhance consumer engagement and discovery. Fraganote plans to collaborate with selected department stores and experiential retail partners for their offline retail pilots and immersive brand experiences.
Fraganote Fragrances has found a following among younger, brand-aware consumers, and the brand plans to continue catering to this demographic. The raised capital will be used to expand the brand's reach, making its unique scents more accessible to consumers across India.
The funding comes at a time when the Indian perfume market is experiencing significant growth, and Fraganote is poised to capitalize on this opportunity. With its innovative approach to fragrance creation and a strong focus on consumer engagement, Fraganote is set to make a mark in the Indian perfume industry.
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