Indie advertising agencies are thriving under current circumstances, according to newly appointed Mother LA Chief Creative Officer Jed Cohen.
Title: Jed Cohen Takes the Helm as Chief Creative Officer at Mother LA
In a major shakeup, Jed Cohen has been appointed as the Chief Creative Officer (CCO) at Mother LA, following his successful stint in defending Sonic Drive-In's business and attracting new clients such as General Motors and Electronic Arts.
Cohen, a passionate filmmaker and the previous executive creative director, has an impressive winning streak with four consecutive successful pitches under his belt. Moreover, he's managed to double the indie agency's brand roster in the last year.
With a three-year tenure at Mother and a spot on the prestigious ADWEEK's Creative 100 list, Cohen is the beating heart of Mother LA's Californian operations, according to Teri Miller, partner and president of Mother USA.
"If you dig through the advertising industry, it's hard to find someone who's as enamored with the business as he is," Miller said.
The restructuring of Mother's global leadership structure now sees Cohen operating within a revamped framework. This new setup allows global CCO Felix Richter to take a more active role in US operations, working closely with Cohen and New York CCO Oriel Davis-Lyons to serve MEGA clients like Uber, Google, and Dow Jones.
Cohen's new position at the helm signifies Mother's ambition to strengthen its U.S. creative leadership following the departure of former U.S. CCO Joe Staples. The agency's enhanced capabilities under Cohen's leadership include a growing Mother Design unit and Media by Mother services, which have been focusing on integrated global client work post-pandemic.
Despite the lack of specific campaign examples and individual accolades for Cohen in the available data, his role as a CCO places him at the epicenter of Mother's strategy to boost its US creative leadership. The new collaborative model emphasizes cross-office collaboration, enabling Cohen to influence creative output beyond regional boundaries, particularly for major accounts requiring multinational coordination.
- As the new Chief Creative Officer (CCO) at Mother LA, Jed Cohen will utilize his experience in defending Sonic Drive-In's business and attracting clients like General Motors and Electronic Arts to enhance Mother's advertising strategies.
- Cohen's three-year tenure at Mother, coupled with his recognition on the ADWEEK's Creative 100 list, demonstrates his significant impact on the agency's finances and business growth, particularly in California.
- In his new role as Chief Creative Officer, Cohen will collaborate with global CCO Felix Richter and New York CCO Oriel Davis-Lyons to serve major clients, such as Uber, Google, and Dow Jones, in a revamped leadership structure aiming to strengthen Mother's U.S. creative leadership.
