International duties for Old El Paso brand are given to VCCP advertising agency as their Agency of Record.
fire up the nacho party, y'all! Old El Paso, the infamous General Mills' Mexican-inspired munchies brand, has decided to shake things up and evolve its iconic "Make Some Noise" campaign, partnering with the sharp-witted VCCP agency.
This exciting collaboration will undoubtedly bring international campaigns to life across the brand's key playgrounds—France, Australia, and the U.K. In addition to launching epic ad campaigns, VCCP will provide amplification and ingenious strategy for the Old El Paso brand. Aspiring to become a beloved family fave, Old El Paso intends to carve out a weekly 'taco night' and 'fajitas fest' ritual in households across the globe, while challenging those stale 'perfect family dinner' expectations.
Intriguingly, Old El Paso had collaborated with VCCP Media and Dr. Karen Nelson-Field on a captivating study. Centered on the power of eye-catching digital advertising, this study aimed to prove that brands can skirt past our attention spans by employing striking brand assets. VCCP put several brands' video ads under the microscope, testing their original versions against 'bad twin' variants that lacked key brand elements. The findings were nothing short of remarkable – distinctive assets can help brands achieve mighty outcomes, even with only milliseconds of attention!
While specifics about the partnership remain scarce, a feasible strategy for Old El Paso could include:- Beaming up the Brand Identity: Using flashy brand assets to leave a lasting impression and boost recall rates.- Turning up the Family Vibes: Tuning the "Make Some Noise" platform to resonate with family audiences, helping Old El Paso secure itself as a cornerstone in the family dining scene.- Igniting Interaction: Cueing up interactive experiences that are tailored for families, maybe through social media or in-store activities.
Goals for this collaboration include:- Fortifying Brand Legacy: Molding Old El Paso as a go-to brand for family feasts.- Bolstering Engagement: Crafting engaging experiences that drum up family interplay and brand devotion.- Amplifying Market Impact: Launching Old El Paso into the limelight with clever digital marketing stunts.
So, get ready to make some REAL noise, folks! The Old El Paso/VCCP team-up is going to leave a lasting impression on the Mexican-inspired munchies scene, and we're all invited to the fiesta!
This new partnership between Old El Paso and VCCP aims to strengthen the brand's presence in the global market by implementing innovative strategies in finance and business, such as beaming up the brand identity, turning up the family vibes, and igniting interaction. With these strategies, Old El Paso aspires to become a beloved choice for family-oriented lifestyle events, like weekly taco nights and fajitas fests, while amplifying engagement and market impact through captivating digital advertising.
