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Investment made by Reservoir in the immersive entertainment firm, Lightroom

Media firm Reservoir invests in London-based Lightroom, a company specializing in intellectual property (IP)-driven immersive entertainment experiences. Delve deeper into their partnership...

Investment Made by Reservoir in Immersive Entertainment Firm Lightroom
Investment Made by Reservoir in Immersive Entertainment Firm Lightroom

Investment made by Reservoir in the immersive entertainment firm, Lightroom

In the rapidly growing immersive entertainment sector, London-based Lightroom is making significant strides, thanks to strategic investments and partnerships. The industry, valued at approximately $95.6 billion in 2023, is expected to grow 24% over the next decade [1][2].

Founded in 2022, Lightroom specializes in creating immersive entertainment experiences centered around intellectual property (IP), including shows inspired by well-known artists and cultural themes. As of mid-2025, Lightroom is live in five cities worldwide and has welcomed over one million visitors [3]. The company aims to expand to 12 cities globally by the end of 2025, signalling rapid international scaling ambitions [1][2].

Lightroom's London venue has launched several notable shows, such as "The Moonwalkers: A Journey with Tom Hanks" about the Apollo missions, "Vogue: Inventing the Runway" exploring fashion history, narrated by Cate Blanchett and developed with Anna Wintour, and "Prehistoric Planet: Discovering Dinosaurs" featuring a score by Hans Zimmer [2][3]. The company has also collaborated on music-themed immersive events, including a Billie Eilish album launch and Coldplay’s 360-degree visual accompaniment show, highlighting its strong integration of music and immersive storytelling [2][3].

In July 2025, Reservoir Media made a strategic investment in Lightroom. Reservoir Media, a major player in the music and media rights sector, is providing IP and capital to support Lightroom’s continued expansion and content development. The partnership aims to capitalize on Reservoir's extensive music assets, including evergreen catalogs and milestone moments, to create music-rooted immersive shows. Reservoir’s CEO Golnar Khosrowshahi specifically praised Lightroom’s storytelling and scalable model that aligns with their values of creative integrity [1][3][4].

In May 2025, Lightroom announced a major partnership with Culturespaces. Culturespaces’ network attracts around five million visitors annually, offering Lightroom a significant boost in European market presence. This partnership complements Lightroom’s international growth strategy [1][2].

Richard Slaney, Lightroom’s CEO, expressed his excitement about welcoming Reservoir Media as an investor. Lightroom opened its flagship London venue in February 2023, and since then, has successfully launched four additional shows [3]. With its ambitious growth plans and unique immersive entertainment experiences, Lightroom is poised to become a world leader in IP-led immersive entertainment.

References: [1] Lightreading.com, "Lightroom Raises Funds from Reservoir Media for Global Expansion", [URL] [2] Variety.com, "Lightroom Partners with Culturespaces for European Expansion", [URL] [3] The Hollywood Reporter, "Lightroom Announces Partnership with Reservoir Media", [URL] [4] Forbes.com, "Reservoir Media Invests in Lightroom: A Look at the Partnership", [URL]

  1. Lightroom's strategic partnership with Reservoir Media, a notable figure in the music and media rights sector, marks a significant step in their finance and business strategy, as they aim to leverage Reservoir's extensive music assets for creating immersive shows within the entertainment industry.
  2. As Lightroom expands its global presence through collaborations, such as their partnership with Culturespaces, they are not only strengthening their business but also demonstrating a keen interest in merging finance, entertainment, and investing by creating innovative immersive experiences centered around intellectual property.

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