"Jeckentaler" to Oversee Significant Gatherings
The Citizens' Committee of Münster Carnival (BMK) finds itself in a challenging financial situation, with the need to secure long-term financing for major events such as the start of the carnival season, the key handover, and the Rosenmontag parade. The committee's current revenue structure predominantly relies on events, sponsorships, and public support.
In an extraordinary meeting attended by around 50 representatives of member societies at the Hotel Atlantic, BMK President Thorsten Brendel emphasised the community and common goal uniting the BMK and its members. BMK Vice President Roland Grünagel proposed the creation of a support association, requiring committed volunteers, to address the current situation.
One proposed solution is the introduction of a "Jeckentaler," a voluntary one-euro donation per adult guest at carnival events. However, concerns were raised about the potential impact on communities with high social burdens, as noted by Robert Erpenstein, President of the CCC in Coerde.
In light of these challenges, the BMK is actively seeking new ways to secure long-term financing. One strategic approach is to diversify and formalise revenue streams. This includes increasing sponsorship engagement with local businesses and regional sponsors, introducing membership or supporter programmes, and utilising merchandising and licensing.
Another strategy is to leverage public funding with advocacy. The BMK is engaging with local government cultural offices and tourism bodies to apply for arts and community event grants, emphasising the carnival’s cultural heritage and its impact on the local economy. The committee is also working closely with elected officials to ensure continued public support, recognising the potential for political changes.
A third strategy is to establish a dedicated financial entity. The BMK is considering creating a foundation or trust to attract donations, manage investments, and ensure transparency and continuity. The idea of setting up an endowment fund to accumulate funds invested to generate income for recurring events in the long term is also under consideration.
In addition, the BMK is focusing on strengthening community engagement and volunteer networks. This includes promoting fundraising events year-round and utilising crowdfunding platforms to involve a broader community and diaspora.
Finally, the BMK is planning for political and economic changes. Scenario planning is being used to anticipate changes in public funding or political priorities, adjusting budgets and funding strategies accordingly. Transparency and accountability are also key, with the BMK maintaining open financial reporting to build trust with donors, sponsors, and public bodies.
While the "Jeckentaler" is intended to avoid directly burdening both the societies and the BMK itself, municipal subsidies could become uncertain due to possible political changes. Oliver Schmidt of the Hiltrup Fools' Friends described the situation as critical, stating "It's three minutes to twelve."
The BMK is calling on societies to contribute with their own ideas for the rescue, recognising the importance of a multifaceted approach combining sponsorship, public funding, and community engagement to mitigate risks of political shifts. This approach will help provide stable and adaptable financing amid potential political changes, ensuring the continued success of Münster Carnival.
- In an attempt to secure long-term financing for major events, the BMK is considering the establishment of a dedicated financial entity, such as a foundation or trust, to attract donations, manage investments, and ensure transparency and continuity.
- Realising the importance of a multifaceted approach, the BMK is also focusing on diversifying revenue streams, inviting local businesses and regional sponsors to engage in sponsorship, introducing membership or supporter programmes, and utilizing merchandising and licensing.
