Lagunitas Brewing Company Chooses Canvas Worldwide as Its Primary U.S. Media Agency
In a significant move for the advertising industry, Canva Worldwide has been appointed as the U.S. media agency of record for Lagunitas Brewing Company. This partnership, effective immediately, will see Canva Worldwide leading media communications for Lagunitas in the United States.
The appointment follows a four-month-long review process, during which Canva Worldwide demonstrated its ability to deliver strategic and creative solutions that align with Lagunitas' brand values. The partnership will be managed from Canva Worldwide's Los Angeles office, ensuring a seamless collaboration between the two entities.
Lagunitas' account will encompass all media-related tasks within the U.S., including media planning and activation responsibilities. Canva Worldwide will strive to enhance Lagunitas' brand presence and drive growth through innovative and impactful media strategies.
Prior to this partnership, Lagunitas worked with Stripe Theory, an agency that was recently acquired by Acceleration Community of Companies. This change marks a new chapter for Lagunitas, as they embark on this exciting journey with Canva Worldwide.
The scope of work for Canva Worldwide includes a wide range of media duties, aimed at maximising the potential of Lagunitas' marketing efforts in the U.S. market. Horizon Media, who previously held the lead agency position for Lagunitas' main account in the United States, will continue to work with the brewing company in a different capacity.
Canva Worldwide is thrilled about this new partnership and looks forward to working closely with Lagunitas to achieve mutual success. This appointment underscores Canva Worldwide's commitment to delivering exceptional results for its clients and reinforces its position as a leading media agency in the industry.
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