Longtime Colle McVoy CEO, Christine Fruechte, Transfers Responsibilities to Jessica Henrichs
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Hey there! Let's chat about a shakeup in the world of advertising. After a whopping 17 years as the CEO of Colle McVoy, the game is changing for Christine Fruechte. Buckle up, folks, because Jessica Henrichs has taken the reins!
Say hello to the new boss, Jessica! With Christine now moving into a strategic advisory role, Jessica steps up to chair the mid-size shop. No easy feet, considering the Minneapolis-based agency went through two recessions and the Covid-19 pandemic under Christine's leadership.
But did she succeed? You bet she did! Christine helped clinch some major deals from big-name clients like 3M, Target, UnitedHealthcare, and The Minnesota Star Tribune.
From January 2025, Christine will step back from the daily grind, offering her wisdom instead. She'll also stick to her external board positions, with a notable role at 4A's, where she's helping in the search for a new CEO to replace Marla Kaplowitz.
Now, let's talk about Jessica. Although we don't have all the juicy details about her career journey, her recent appointment speaks volumes about her leadership within Colle McVoy and the Minneapolis ad industry.
Jessica's got a clear focus on continuity, prioritizing the agency's unique culture that has made it a standout in Minneapolis. Known for its emphasis on creativity and collaboration, she's engaging with local talent and the professional community during her public appearances at industry events hosted at Colle McVoy’s offices.
And her leadership seems to be paying off – Colle McVoy recently scored a 2024 Planning & Buying Award for its innovative La-Z-Boy campaign, showing that she's stepping into some big shoes. After all, the agency's known for combining traditional advertising with unconventional strategies, like using humor and interactive pledges.
This new chapter for Colle McVoy might just be the beginning of even bigger things to come with Jessica at the helm!
- With Christine Fruechte moving into a strategic advisory role, Jessica Henrichs' strong leadership position will play a crucial role in maintaining the agency's success in the finance sector, especially considering the business challenges faced during recessions and the Covid-19 pandemic.
- Jessica Henrichs' appointment as CEO of Colle McVoy is a testament to her leadership skills, signifying a new era of leadership, careers, and growth for the mid-size advertising shop, based in Minneapolis.
- As Christine Fruechte steps back from her CEO role in January 2025, her continued contributions through strategic advice and external board positions will undoubtedly be beneficial, especially in her role at 4A's where she will be instrumental in the search for a new CEO.
- A key part of Jessica Henrichs' strategy involves preserving and further solidifying the agency's unique position in the Minneapolis ad industry, renowned for its emphasis on creativity and collaboration, evident in her engagement with local talent and the professional community.
- Under Jessica Henrichs' leadership, Colle McVoy has shown remarkable growth and innovation, as demonstrated by their recent win of the 2024 Planning & Buying Award for their La-Z-Boy campaign, highlighting her ability to lead the agency through a balance of traditional advertising practices and unconventional strategies.
