Luxury real estate in Dubai's branded residences outshine traditional high-end markets in terms of price, demand, and investment.
Dubai's Branded Residences Market Soars as Global Leader
Dubai's branded residences market is witnessing exceptional growth, propelled by a surge in global wealth and investor confidence, and is poised to become the global leader in this segment [1][2][3]. The market is expected to grow by 60% by 2030, driven by factors such as wealth migration, lifestyle preferences, and sustainability trends.
In the first half of 2025, 12 new branded projects were launched, adding 5,510 units and bringing the total branded inventory to 48,474 units [1][5]. Residential prices in the luxury and branded segment are forecasted to rise 8-9.9% in 2025 [2]. The market has grown into a $10.8 billion industry, with the highest price per square foot reaching Dh18,294 in 2025, and the most expensive unit sold for Dh164 million at Jumeirah Asora Bay [1][4].
Sales in Dubai Marina and Downtown Dubai generated $889 million and $1.55 billion respectively from branded residence transactions in early 2025 [1]. Top developments include projects in Dubai Marina, Downtown Dubai, and Jumeirah, led by key developers partnering with world-class brands. The entry of premier brands like Aman Hotels & Resorts has set new ultra-luxury benchmarks, with Aman units averaging $3,593 (Dh13,195) per square foot [1][4].
The outlook for Dubai's branded residences market is bullish, with anticipated 60% growth by 2030 and increasing demand driven by Dubai’s positioning as a luxury lifestyle hub. Sustainability and wealth migration are expected to be key drivers [2][3].
Hannoush, a real estate expert, attributes Dubai's success in branded residences to pro-investor policies, world-class infrastructure, and a thriving luxury real estate market. Buyers of branded residences in Dubai enjoy superior design, exceptional service, better capital appreciation, and a lifestyle of exclusivity. There are an additional 6,346 branded units under construction in Dubai, valued at Dh24.9 billion.
In conclusion, Dubai’s branded residences segment is a rapidly expanding, high-value market with elite global brands and large-scale new developments positioning the city as the foremost destination for luxury branded living globally.
- The growth of Dubai's branded residences market is projected to transform it into a global leader by 2030, with a anticipation of a 60% increase fueled by factors like wealth migration, lifestyle preferences, and sustainability trends.
- The entry of premier brands like Aman Hotels & Resorts into Dubai's branded residences market has set new ultra-luxury benchmarks, with Aman units averaging $3,593 (Dh13,195) per square foot.
- Dubai's success in attracting top brands and developing large-scale new developments has positioned it as the foremost destination for luxury branded living, catalyzed by pro-investor policies and a thriving luxury real estate market.
- Investing in Dubai's branded residences market offers numerous benefits, including superior design, exceptional service, better capital appreciation, and a lifestyle of exclusivity, making it a promising investment opportunity for the future.
