Luxury vehicle manufacturer, Mercedes-Benz, observes increased sales of its high-end models amidst market instability
Mercedes-Benz India is strategically focusing on its top-end luxury car portfolio to drive sales growth in the Indian market. This approach involves the launch of multiple high-end models, with eight new launches planned by 2025.
The company's strategy is centered on flagship luxury vehicles such as the S-Class, Mercedes-Maybach series, EQS electric models, and AMG performance cars. This focus has resulted in a substantial 20% year-on-year growth in the top-end luxury segment in Q1 FY2026, contributing significantly to Mercedes-Benz's overall sales growth.
Key elements of the strategy include prioritizing top-end and core luxury models, leveraging strong macroeconomic factors, targeting increased sales momentum during the Indian festive season, and expanding the high-performance AMG lineup.
Mercedes-Benz India's CEO, Santosh Iyer, emphasized that although double-digit growth seen in previous years might not continue, flattish to single-digit growth remains achievable under this targeted portfolio strategy.
However, the auto industry in India has recorded muted sales in the first half of the year. Despite this, Mercedes-Benz India is optimistic about a turnaround in sales performance during the upcoming festive season, which is traditionally a prosperous time for the auto industry.
The Mercedes-AMG CLE 53 4MATIC+ Coupe, priced around ₹1.35 crore (ex-showroom), is one of the high-performance models launched by the company. Other models available include the Mercedes-Benz EQA, EQS SUV, GLA, GLC, EQS, AMG EQS, and more, which can be compared and viewed with special offers on the company's website.
Iyer noted that while the growth momentum for luxury cars in India is not as high as in previous years, there is still flattish to single-digit growth. He also mentioned that the demand for luxury cars in India is flattish compared to last year.
Despite these challenges, Mercedes-Benz India's strategy seems to be paying off, as the company is witnessing growth in its top-end ultra-luxury car portfolio, contributing to the brand's overall growth in a volatile market condition.
[1] Mercedes-Benz India Focuses on Top-End Luxury Car Portfolio for Growth [2] Mercedes-Benz India Launches Mercedes-AMG CLE 53 4MATIC+ Coupe [3] Mercedes-Benz India's Sales Growth Driven by Top-End Luxury Segment [4] Mercedes-Benz India Expects Growth in Luxury Car Segment [5] Mercedes-Benz India's Strategy for Growth in the Indian Market
[1] Given the challenging market conditions, Mercedes-Benz India's strategy focuses on investing in its top-end luxury car portfolio to maintain growth, as demonstrated by the launch of the Mercedes-AMG CLE 53 4MATIC+ Coupe.
[2] Despite the recorded slow sales in the Indian auto industry, Mercedes-Benz India is looking to finance its expansion by focusing on high-end models, including the EQA, EQS SUV, GLA, GLC, EQS, AMG EQS, and other luxury offerings.
[3] Mercedes-Benz India equates its recent success with the substantial growth in the top-end luxury segment, a key component of their business strategy, reflected in the positive sales figures in Q1 FY2026.
