Macy's Incorporated seeks a new leader for Bluemercury CEO position
Maly Bernstein, the CEO of Bluemercury, a successful division of Macy's Inc., is set to leave the company at the end of September. The news was confirmed by Macy's Inc. on Tuesday, but the reasons for Bernstein's departure were not disclosed.
Bernstein joined Bluemercury in 2017 and has been at the helm for four years. Under her leadership, the beauty business saw its fourth consecutive year of positive comparative sales (comps), with a 4% increase, and nearly a 3% rise in net sales. One of Bernstein's major contributions to the company was the advancement of the New Blue strategy, a marketing initiative that included a refreshed logo, website aesthetic, and store design.
The New Blue strategy was launched last year, marking a new era for Bluemercury. Despite Macy's Inc.'s ongoing turnaround efforts at its namesake banner, Bluemercury has been a shining success for the company.
Mara Beck, co-founder of Bluemercury, initially left the company in September 2021. However, she returned to Bluemercury in a previous role and eventually became CEO. As of the time of the announcement, no successor has been named for Bernstein, and Macy's Inc. has initiated a comprehensive search for her replacement.
Bluemercury was acquired by Macy's Inc. in 2015, and since then, it has grown into a thriving beauty retailer. The company's success is evident in its consistent sales growth, and it continues to be a valuable asset to Macy's Inc.
No information was provided about the status or future plans of Marla and Barry Beck, the co-founders of Bluemercury. Bernstein made a personal decision to step down and leave Bluemercury at the end of September. As the search for her successor continues, the future of Bluemercury remains bright.
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