MADARA cosmetics announces robust performance in Q1 sales
Madara Cosmetics, the Latvian-based beauty company renowned for its commitment to clean and ethical products, is maintaining its previously announced minimum growth target of 10% for 2025, which, if achieved, would correspond to an expected annual turnover of EUR 23.67 million.
The company kicked off 2025 with strong growth, according to Gunta Sulte, CEO of AS Madara Cosmetics. This growth can be seen in various markets, with the Latvian market experiencing a 33% rise in turnover, primarily due to the divestment of the subsidiary SIA Cosmetics Nord. As of July 1, 2024, all sales transactions with SIA Cosmetics Nord are recognized as Latvian market revenue.
In the first quarter of 2025, the company reported a **15.8% sales increase**, a testament to its robust operations. This growth can also be observed in the EU markets, excluding Latvia, where turnover increased by 13%. The company's home market, Latvia, saw a 6% growth in the MÁDARA brand's turnover alone during the same period.
The growth in Sweden was particularly substantial, with a 43% increase in turnover. This growth was not directly linked to the launch of the TikTok Shop, which the company launched in the United Kingdom to strengthen brand awareness and expand online sales channels. The TikTok Shop launch is also not attributed to the strengthening of the management team or the growth observed in the EU markets, the Latvian market, Sweden, or Germany.
In Germany, turnover rose by 33%, with the expansion in the physical stores of the Mueller retail chain contributing significantly to this growth. Products from the MÁDARA brand were placed in 19 additional stores, including one in Austria. However, the TikTok Shop launch and the expansion in the physical stores of the Mueller retail chain are not directly linked to each other.
Madara Cosmetics' success often involves leveraging natural ingredients and innovative formulations, which are popular in the clean beauty sector. While specific new product launches are not detailed, the company's strategy likely includes enhancing its e-commerce capabilities to reach a broader audience and expanding into new international markets.
The broader beauty industry is seeing significant shifts towards sustainability, clean beauty, and digital commerce. Companies like Madara Cosmetics are likely to leverage these trends to fuel their growth strategies. For a complete understanding of Madara Cosmetics' growth strategy, more specific information from the company or industry reports would be necessary.
The EU markets, excluding Latvia, also observed growth with a turnover increase of 13%, demonstrating Madara Cosmetics' wider impact in the European business sector and fashion-and-beauty industry. Leveraging clean and ethical products, the company plans to expand into new international markets and strengthen e-commerce capabilities, aligning with the broader industry's shift towards clean beauty, sustainability, and digital commerce.
