Management's interpersonal aspect
In the dynamic world of public relations, Hélène Baril stands out as a beacon of inspiration. As the founder of COPTICOM Strategies and Public Relations, Baril's unique background in music and psychology has shaped her approach to her work.
Despite struggling with procrastination when it comes to mundane tasks, Baril is quick to implement advice and is known for her strategic thinking. Her preference for traditional note-taking with a notebook and key words, as well as her openness to useful applications, reflects her adaptable nature.
Baril's partner is a musician, and her son has a passion for piano, making music a significant part of her life. However, it was not music that led Baril to the world of public relations. Instead, after hearing an expert consultant speak, she decided to switch gears and establish her firm.
COPTICOM specializes in the environment and social values niche, reflecting Baril's commitment to these issues. Under her leadership, the company has remained steadfast in its focus on these values, even under the new management team that Leila Copti recently passed the leadership to.
Baril's team has set constraints to promote work-life balance, ensuring that messages are not sent at all hours. This commitment to balance extends to Baril's personal life as well, with her refraining from work on weekends. Instead, she has a collective project with five families to grow vegetables in the woods, providing a much-needed disconnection from work.
Baril's musical taste is diverse, with a recent preference for Lou-Adriane Cassidy. In terms of literature, she currently recommends the works of Giuliano da Empoli, particularly "The Hour of the Predators" and "The Engineers of Chaos".
One of Baril's mantras is "die for ideas, sure, but slowly" from Georges Brassens' song, reflecting her dedication to her ideals. The other is "just do it", a testament to her action-oriented approach. Despite being advised that she wasn't "bitchy" enough to succeed in business, Baril chose to ignore this advice and stay true to herself.
In summary, Hélène Baril is a visionary leader in the field of public relations, combining her unique background with a commitment to environmental and social values. Her approach to work and life, characterised by adaptability, balance, and dedication to her ideals, serves as an inspiration to many.
Hélène Baril, the dynamic entrepreneur and visionary leader in public relations, not only focuses her business, COPTICOM Strategies and Public Relations, on environment and social values but also invests in finances to support entrepreneurship in this niche. Reflecting on her mantra, "just do it," Baril has proven that success comes not from being aggressive or suiting others' expectations, but from staying true to one's principles and values.
