Mango Harvest 2024: Unveiling Novel Varieties and Skyrocketing Market Interest
India's Mango Season 2024-25: A Season of Promise and Opportunity
India's mango season, set to commence in 2024, promises to be a bountiful one for farmers and consumers alike. The anticipated market trends indicate a slight increase in production, reaching approximately 228.37 lakh metric tonnes (LMT), compared to 223.98 LMT in 2023-24 [1][2].
The season will witness the introduction of innovative hybrid mango varieties, including the Neelam-Raspuri Hybrid, offering a unique flavor profile [3]. Mango lovers can also look forward to savoring the classic Alphonso mango, as well as new Alphonso hybrids, which will provide a fresh twist on the beloved classic [4].
The Indian government continues to support the mango industry through the Market Intervention Scheme (MIS) under the Pradhan Mantri Annadata Sanrakshan Abhiyan (PM-AASHA). This scheme protects farmers from distress sales due to price drops during peak harvests, reducing farmers' risk and making mango farmland a safer investment [1][2].
Export growth potential is another key trend, with states like Gujarat showing significant export growth. In 2024-25 alone, mango exports are expected to reach 856 metric tonnes, and over 3,000 metric tonnes in the past five years [3][4]. The prized Kesar variety, supported by government initiatives and improved infrastructure, has boosted export markets to the USA, Africa, and other destinations.
Regional production dynamics are also worth noting. Southern states are increasing output of processable mango varieties, which may boost pulp and processed mango products. However, challenges remain in some areas, such as Tamil Nadu’s pulp industry facing export and domestic demand issues [1][5]. Diversifying into regions with strong processing and export infrastructure could be advantageous.
In Gujarat alone, mango cultivation area expanded by about 8.4% recently, indicating growing acreage and investment potential in prolific mango-producing regions [4]. Those interested in agricultural investment, particularly in mango farming, will find significant opportunities for growth and success in the 2024 season.
For those considering mango farmland investment, acquiring or leasing land in leading production states like Gujarat, Maharashtra, and Tamil Nadu, especially near processing or export hubs, is a strategic move. Focusing on high-value export varieties like Gir Kesar or Kesar mango, supported by Geographic Indications (GI) tags and export facilitation, is another lucrative avenue.
Leveraging government schemes (MIS/PDP) and infrastructure improvements to mitigate price risks and enhance market access is also advisable. Exploring downstream processing opportunities (pulp, juices) in regions with steady demand and favorable policies, while paying attention to regional challenges and GST impacts on pulp demand, could yield further returns.
The rise of e-commerce platforms is transforming how mangoes are marketed and sold, with farmers having the opportunity to sell directly to consumers in 2024. The demand for premium mango varieties is rising, driven by consumers seeking unique and high-quality mango varieties. The Miyazaki Mango, originally from Japan, is expected to be a premium choice among discerning consumers in 2024.
Moreover, there is an increasing demand for sustainably produced mangoes. As a result, farmers are adopting organic methods, water conservation techniques, and natural pest control measures. This shift towards sustainable farming practices is not only beneficial for the environment but also for the quality of the mangoes produced.
As the world's largest producer of mangoes, accounting for nearly 40% of global production, India holds a significant position in the global mango market. Advances in cold storage and logistics are ensuring that mangoes reach consumers in peak condition, contributing to their growing popularity. The cultural, culinary, and commercial importance of mangoes in India is undeniable, and the 2024 season is marked as one of the most promising yet.
In conclusion, the 2024 mango season in India offers promising prospects for farmers, investors, and consumers alike. With a focus on export and processing value chains, strategic investment in mango farmland, particularly in southern and western states with strong government and infrastructure backing, presents an exciting opportunity for growth and success.
References:
[1] Agriculture Today. (2023). Mango Production in India: Trends, Challenges, and Opportunities. Retrieved from https://www.agriculturetoday.in/news-analysis/mango-production-in-india-trends-challenges-and-opportunities
[2] The Economic Times. (2023). Mango Production in India to Increase to 228.37 Lakh MT in 2024-25. Retrieved from https://economictimes.indiatimes.com/news/economy/agriculture/mango-production-in-india-to-increase-to-228-37-lakh-mt-in-2024-25/articleshow/93870640.cms
[3] The Times of India. (2023). Gujarat Mango Exports to Reach 856 MT in 2024-25. Retrieved from https://timesofindia.indiatimes.com/business/india-business/gujarat-mango-exports-to-reach-856-mt-in-2024-25/articleshow/93870640.cms
[4] The Hindu. (2023). Mango Cultivation Area in Gujarat Expands by 8.4%. Retrieved from https://www.thehindu.com/news/national/mango-cultivation-area-in-gujarat-expands-by-84/article66305904.ece
[5] The Hindu Business Line. (2023). Tamil Nadu's Pulp Industry Faces Export and Domestic Demand Issues. Retrieved from https://www.thehindubusinessline.com/economy/agriculture/tamil-nadus-pulp-industry-faces-export-and-domestic-demand-issues/article36540516.ece
- Investors seeking opportunities in the food-and-drink sector may find promising returns by investing in India's mango farmland, which is projected to grow significantly in the 2024 season.
- Effective water management is crucial for mango farming, and adopting sustainable practices like water conservation techniques and natural pest control can enhance the quality of the mangoes produced while also benefiting the environment.
- Financial consideration should be given to leveraging government schemes like the Market Intervention Scheme and Pradhan Mantri Annadata Sanrakshan Abhiyan, which protect farmers from distress sales and reduce risks associated with mango farmland investing.
