Mark Your Calendar: September's Notable Events for Marketers
Mark your calendars for a series of celebrations this September, honouring beloved pets, cherished traditions, and the cultural impact of video games. Let's dive into these notable events and the marketing opportunities they present.
Kicking off the month, National Tailgating Day falls on the first Saturday, September 7, 2024. This American tradition sees an estimated 80% of Americans participating, with collective spending of about $35 billion on gear, food, and beverages. Venture Heat, seizing the opportunity, published 'The Ultimate Guide: Tips for Tailgating Like a Pro' to promote their heated clothing.
Later in the month, National Dog Week, from September 22 to 28, celebrates the contributions of our furry friends. More than 65 million American households keep one or more dogs. Publishers like Chewy have created content around this week, focusing on dogs' benefits and roles in society.
National Video Games Day, on September 12, 2024, honours the history and cultural impact of video games. Despite its significance, there are no notable content marketing campaigns planned for this day, presenting an untapped opportunity for marketers.
National CleanUp Day, on the third Saturday of September, aims to raise environmental awareness and combat littering. This event offers another chance for brands to engage with consumers around a meaningful cause.
September is filled with opportunities for marketers to connect with consumers through content marketing. From tailgating and celebrating dogs to honouring video games and promoting environmental awareness, these events offer a range of themes to create engaging and relevant content around.
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