Marketing firm, Match Group, divides its services into specialized agencies for better focus and efficiency.
In a significant move, consumer engagement agency Match Marketing Group has expanded its service offerings by launching two new specialized agencies - Match Retail and Public Label. The launch, which was initially scheduled for the spring but delayed due to the pandemic, is now official as we head into 2021.
Despite the delay, the organizational shift at Match Marketing Group has given the company time to better hone its strategy. Match Retail and Public Label will operate independently from Match Marketing Group, offering specialized services to existing clients of the group.
Brian Cohen, who was appointed as CEO of Match Marketing Group last year, considered the launch of Match Retail and Public Label an ideal time, given the current market conditions. He stated, "The launch of these new agencies allows us to provide our clients with even more tailored solutions to meet their unique needs."
Match Retail and Public Label are part of Match Marketing Group's consumer engagement offerings. While the founding figures leading the retail marketing agency Match Retail and the creative marketing agency Public Label have not been clearly identified, their expertise is expected to further strengthen the group's service offerings.
The launch of these new agencies expands Match Marketing Group's capabilities, enabling it to cater to a wider range of client needs. However, it's important to note that Match Marketing Group will continue to oversee the operations of Match Retail and Public Label.
Interestingly, despite the launch of these new agencies, Match Marketing Group will no longer operate as an agency brand. Instead, it will focus on its role as a parent company, providing strategic direction and support to its subsidiaries.
In conclusion, the launch of Match Retail and Public Label marks a significant step forward for Match Marketing Group. The new agencies are poised to provide specialized services to clients, thereby expanding the group's service offerings and strengthening its position in the market.
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