Marketing Position Assumed by Subhankar Sen at Bharat Petroleum Corporation Limited
BPCL Appoints Subhankar Sen as Director (Marketing): A Step Towards a Sustainable Future
Subhankar Sen, a veteran with over three decades of experience at Bharat Petroleum Corporation Limited (BPCL), has been appointed as the Director (Marketing) of the company, effective July 2025 [1]. This appointment marks a significant step in BPCL's journey towards becoming a digitally advanced, sustainable, and consumer-centric energy company.
Throughout his tenure, Sen has demonstrated transformative leadership in various business verticals. He has led the retail sector with a major overhaul, introducing digital-first initiatives to enhance customer engagement [2]. Under his leadership, the launch of BeCafe, a modern café concept at fuel stations, expanded BPCL’s non-fuel retail footprint and improved consumer experience [3].
Sen's contributions extend beyond retail. He played a strategic role in scaling the MAK Lubricants brand across India and overseas markets, including Nepal, Bangladesh, Sri Lanka, UAE, and Africa [3]. His efforts in localization aligned with the Atmanirbhar Bharat initiative through indigenization of lubricant products have been noteworthy [3].
Sen has also been instrumental in developing the MAK Lubricants Solutions program, which helps customers improve operational efficiency and reduce total cost of ownership [3]. His work in consumer connect initiatives has been pivotal, shaping flagship programs such as Pure for Sure, Speed, PetroBonus, SmartFleet, BPCL-SBI Card, In&Out Stores, and UFill [3].
Sen's commitment to India's clean mobility efforts is evident. As Oil Industry Coordinator, he played a key role in the rollout of Doorstep Diesel Delivery and led the eDrive initiative to build EV Fast Charging Corridors nationwide [1][2][3].
In his new role as Director (Marketing), Sen will focus on strengthening BPCL’s focus on digital innovation and customer-centric growth. He will drive the company’s push towards sustainability, clean mobility, and a digitally-enabled marketing ecosystem [1]. Sen's tenure is approved to last through January 2028, positioning him to lead BPCL’s marketing and customer engagement strategies into a future emphasizing innovation, sustainability, and consumer focus [4].
BPCL, a Fortune Global 500 company and the second largest Indian Oil Marketing Company, operates in the upstream and downstream sectors of the oil and gas industry. The company has refineries at Mumbai, Kochi, and Bina, and a combined refining capacity of around 35.3 MMTPA [5]. Its distribution network includes over 6,200+ LPG distributorships and 79 aviation service stations [5]. BPCL's marketing infrastructure is vast, with a network of over 23,500+ fuel stations, 500+ lubes distributorships, and 80 POL storage locations [6].
BPCL's vision is to be an admired global energy company leveraging talent, innovation, and technology [7]. A key part of this vision is BPCL's aim to become a Net Zero Energy Company by 2040, in Scope 1 and Scope 2 emissions [8]. The company is integrating its strategy to move towards a sustainable planet and has electric vehicle charging stations at 6500+ fuel stations [9].
BPCL is also committed to supporting communities. The company has been involved in several initiatives in the areas of education, water conservation, skill development, health, community development, capacity building, and employee volunteering [10].
For more information about BPCL, visit their website at www.bharatpetroleum.in.
[1] BPCL Appoints Subhankar Sen as Director (Marketing)
[2] BPCL Retail Transformation
[3] MAK Lubricants Scaling
[4] BPCL Board Approval
[5] BPCL Infrastructure
[6] BPCL Marketing Infrastructure
[7] BPCL Vision
[8] BPCL Net Zero Goal
[9] BPCL EV Charging Stations
[10] BPCL Community Initiatives
- The appointment of Subhankar Sen as Director (Marketing) at BPCL signifies a move towards digital innovation, sustainability, and consumer-centric growth in the business sector.
- In his new position, Sen will drive BPCL's push towards clean mobility and a digitally-enabled marketing ecosystem, aligning with the company's vision to be a Net Zero Energy Company by 2040.
- Sen's extensive experience in leading digital-first initiatives and improving consumer experiences will prove beneficial in BPCL's endeavor to become a digitally advanced, sustainable, and consumer-centric energy company.
- BPCL's infrastructure, encompassing refineries, distribution networks, fuel stations, and lubes distributorships, will be strengthened under Sen's focus on digital innovation and customer-centric growth.
- Sen's contributions to BPCL extend beyond digital initiatives, as he has also played a strategic role in indigenizing lubricant products and expanding the company's non-fuel retail footprint.
