Marketing & Sales Pros Face High Job Hopping Rates Due to Pay Inequality
Marketing and sales professionals, including those in salesforce roles, face high job-hopping rates due to unequal distributions and inadequate benefits, with only 7% of companies offering additional monthly salaries despite 29% of employees desiring them. The gender pay gap is prominent, with women in salesforce earning 10-28% less than men and up to a 23% gap in marketing management.
The average salesforce professional earns 56,600 euros, with key account managers potentially earning up to 98,200 euros. However, only about a third of marketing and salesforce professionals are satisfied with their current salary. Marketing managers earn around 111,800 euros, while product specialists in marketing earn more than their creative counterparts, with a gap of up to 15,000 euros. The average annual income for marketing specialists without management responsibility is 48,700 euros, above the German average of 46,300 euros. Additional benefits like home office and bonuses are increasingly important to employees.
A recent Hays analysis revealed that the industries with the greatest wage disparity between men and women are mainly in marketing and salesforce.
To address high job-hopping rates and dissatisfaction, companies should consider offering additional monthly salaries and improving benefits. Closing the gender pay gap in marketing and salesforce is crucial for fairness and employee retention.
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