Mattias Wedar to replace Gustaf Hagman in the CEO position at LeoVegas
In a significant move for the global online casino industry, Mattias Wedar has been appointed as the new CEO of LeoVegas, effective immediately from June 2025. Wedar takes over from Gustaf Hagman, who co-founded LeoVegas in 2011 and led the company for an impressive 14 years.
Wedar, who previously held the roles of Chief Product and Technology Officer since 2019 and Deputy CEO from April 2025, is well-positioned to lead LeoVegas into its next chapter. His background in leading product and technology innovation aligns perfectly with LeoVegas' strategy to integrate acquisitions and expand internationally.
Under Hagman's tenure, LeoVegas expanded beyond its Swedish origins to cover the rest of the Nordics and later ventured into the UK and other European markets. The company's growth did not stop there, as it returned to the Netherlands market in 2023 and, more recently, made strategic acquisitions to expand its footprint in Europe and Latin America.
One of these acquisitions includes Tipico’s US business, which supports BetMGM’s entry into new markets such as Brazil. This move positions Wedar to leverage both technology and market expansions to take LeoVegas to new heights, continuing the growth trajectory set by Hagman, especially within regulated online gaming markets outside the United States.
LeoVegas is now part of MGM Resorts International, and Wedar's leadership comes at a time when the company is aggressively expanding its global presence. The company did not provide a reason for Hagman's departure, but his leadership has left a lasting impact on the company. Under his guidance, LeoVegas became one of the leading gaming firms in Sweden's post-2019 re-regulated iGaming market, and the sports betting division of the company experienced a period of significant expansion.
As Wedar steps into his new role, he is seen as the right leader to continue LeoVegas' strategic growth and innovation. The company is poised for continued success under his leadership, as it continues to expand its reach in the global online casino market.
In his new role as CEO, Wedar aims to capitalize on LeoVegas' recent acquisitions, particularly Tipico’s US business, to further expand their presence in new markets, such as Brazil, in the sports-betting sector of the industry. Wedar's background in technology innovation and strategic growth aligns perfectly with LeoVegas' ambition to integrate acquisitions and expand internationally, not only in the casino business but also in the finance and sports sectors.
