McDonald's Filet-O-Fish: A Lenten Classic Since 1962
McDonald's iconic Filet-O-Fish sandwich was born in 1962 as a response to waning hamburger sales on Fridays during Lent. Created by Lou Groen in Cincinnati, Ohio, it won a company contest and became a permanent menu item in 1963. Today, the Alexandria McDonald's, opened in 1993 and expanded with a Playland in 1997, serves this classic fish sandwich to its many local customers.
The Filet-O-Fish was introduced to cater to customers observing Lent, a period where meat is often abstained from. Ash Wednesday, marking the start of Lent, sees many turning to fish options. Lou Groen, a McDonald's franchise owner in Cincinnati, developed the Filet-O-Fish in response to this trend. Ray Kroc, who bought McDonald's in 1961, agreed to add two non-meat sandwiches to the McDonald's menu on Fridays, with the Filet-O-Fish proving the most popular.
Now, over 50 years later, the Alexandria McDonald's, which hires nearly 1,000 local employees, sees a significant increase in Filet-O-Fish sales during Lent. Last Friday, the store sold 300 units, more than double the usual Friday sales of around 150. Despite the evolution of the recipe, which now uses 100 percent Alaskan Pollock, the Filet-O-Fish remains a beloved McDonald's classic. Its popularity, as seen in Alexandria, continues to this day, with Lent driving a significant increase in sales. Despite changes in ingredients, the essence of the Filet-O-Fish remains, offering customers a tasty alternative to meat during Lent.
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