Media conglomerate EssenceMediacom secures ownership share in RTL Deutschland, encompassing RTL network.
EssenceMediacom and RTL Partner for Digital Growth
In a significant move for the media industry, EssenceMediacom has been selected by RTL to advise on infrastructure and optimize their digital operations. This partnership, designed to be unlimited, marks a strategic collaboration aimed at enhancing RTL's brand perception, offerings, and user numbers on their streaming platform, RTL+.
The collaboration between EssenceMediacom and RTL is set to steer everything from a single source in the future, improving the interlinking of their activities. Thorsten Braun, Chief Marketing, Brand and Consumer Products Officer at RTL Germany, expressed his belief that this partnership will secure linear reach, expand RTL+, and leverage modern technologies like Artificial Intelligence.
Janett Zschunke, CEO of EssenceMediacom, shared her confidence that their understanding of customers, target groups, and markets will offer concerted consulting and accompaniment. This partnership comes at a time when RTL aims to create more consistency and efficiency in steering by bundling their media consulting services with EssenceMediacom.
The first campaigns under this new constellation have already started on September 1. EssenceMediacom has been hired by RTL to manage consulting, purchasing, and optimization, with a focus on digital media. Winning a prominent domestic customer like RTL from the WPP Media portfolio could be beneficial for EssenceMediacom.
It's worth noting that the parent company of EssenceMediacom, WPP Media (previously known as GroupM), is undergoing international restructuring, including personnel changes in Germany. However, the name of the predecessor company of EssenceMediacom, which is being newly established internationally and in Germany, is not provided in the available search results.
RTL has stated that by partnering with EssenceMediacom, they aim to create more consistency and efficiency in steering, steer everything from a single source in the future, and better interlink their activities. This collaboration is expected to optimize and orchestrate RTL Germany's existing activities for more effective growth.
In conclusion, the partnership between EssenceMediacom and RTL signifies a significant step forward in the digital media landscape. With the first campaigns underway, both parties are poised to leverage their combined strengths to achieve growth and efficiency in RTL's digital operations.
Read also:
- International powers, including France, Germany, and the UK, advocate for the reinstatement of sanctions against Iran.
- Companies urged to combat employee resignation crisis, as per findings from the Addeco Group
- Republicans advocate Trump's domestic policy plans in Iowa, though some business owners remain skeptic
- Procedure for Granting the Contract Has Been Instigated by the Commission
