Mohegan Sun appoints Kimberly Simone as the new Vice President of Sales and Marketing.
Headline: Mohegan Sun Names Kimberly Simone as Vice President of Sales & Marketing: A Fresh Approach to Conventions
Article:
Kicking it up a notch, Mohegan Sun just announced Kimberly Simone as their new Vice President of Sales & Marketing. This move marks a major boost in her career!
Hopping on board with Mohegan Sun in 2023 as the Director of Sales, Simone brings almost two decades of experience in marketing and sales under her belt, specializing in the meetings, incentives, conferences, and exhibitions (MICE) sector.
With Simone at the helm, she'll drive strategic initiatives for the Earth Expo & Convention Center, the Sky Convention Center, and other venues across Mohegan Sun and the Mohegan Sun Golf Club.
Mohegan Sun's President & General Manager, Jeffrey Hamilton, praised Simone, stating: "Kim Simone has consistently shown her keen eye for market trends and we're thrilled to welcome her to our executive team. Her leadership, expertise, and dedication to creating unforgettable experiences for our meeting planners, major groups, and guests will be a game-changer for Mohegan Sun."
Since joining Mohegan Sun in 2023, Simone has spearheaded impressive growth in the convention sales and property-wide hospitality departments. She'll continue her focus on booking events and conventions, including the Earth Expo & Convention Center, renowned for hosting the 125,000 Earth Expo.
Simone has proven herself a valuable member of the industry, sitting on the board for the CT River Valley chapter of Meeting Professionals International and various chapters of the Professional Convention Management Association and Hospitality Sales and Marketing Association International. She also takes an active role in the Connecticut Convention & Sports Bureau Board, sitting as a member of its executive committee.
Before embracing the Mohegan Sun wave, Simone honed her skills in sales at Saybrook Point Resort & Marina and Foxwoods Casino Resort, holding positions like Director of Sales and National Sales Manager throughout the years. But with her sights set on even greater victories, Simone's new role at Mohegan Sun is the perfect platform to reach new heights!
Enrichment Data:
Kimberly Simone steps into the Vice President position having built a strong foundation in sales and marketing with Mohegan Sun since 2023, as their Director of Sales [1][4]. Her promotion demonstrates her success in driving growth and enhancing customer engagement within the MICE sector.
Now as Vice President of Sales & Marketing, Simone will strive to elevate Mohegan Sun's appeal to convention organizers and attendees. She'll leverage her experience to develop targeted marketing campaigns to capture more events and conferences, boosting sales and strengthening existing relationships [1][4].
Her leadership will also contribute to maintaining and improving Mohegan Sun's reputation as a top destination for conventions and events. Simone's marketing initiatives will highlight the resort's amenities and unique attractions, such as The Farm Italy at Ballo Italian Restaurant, to enhance overall guest experiences [1][2].
Additionally, Simone may explore innovative marketing techniques, such as digital engagement and personalized experiences, to keep Mohegan Sun competitive and attract a wider audience to their conventions and events [4].
- Kimberly Simone's extensive experience in the meetings, incentives, conferences, and exhibitions (MICE) sector, combined with her strong background in finance, will aid in financing and strategically positioning Mohegan Sun as an attractive destination for convention organizers.
- Simone's role as Vice President of Sales & Marketing at Mohegan Sun will involve using her finance skills to design targeted marketing campaigns, aiming to increase sales and attract more events and conferences to their venues, including the Earth Expo & Convention Center.
