Mondelez Awards Significant Portion of Its Global Media Operations to Publicis Groupe
The Lowdown on Mondelez's Media Shuffle
In a recent shakeup, Publicis Groupe clinched a substantial chunk of Mondelez's global media business, marking the end of a review that commenced back in December. While VaynerMedia and WPP haven't been left out in the cold, they'll hold onto some of Mondelez's business as well. 🤝
Publicis Groupe has been entrusted with managing Mondelez's media endeavors in several key territories: Latin America, Europe, Middle East, North Africa Peninsula, South Africa, and China. Moreover, they'll oversee Mondelez's traditional video investment, content, and multicultural marketing in the US and Canada. 🌍
VaynerMedia, on the other hand, will carry on managing Mondelez's communication planning and digital buying in the US and Canada. They've been tagged as the reigning lead agency in these regions. As for WPP, they'll focus on leading Mondelez's business in Southeast Asia, India, Australia, New Zealand, and Japan. 🌐
Amid all this, it's worth mentioning that Mondelez has been on a roll, making strategic moves in areas like distribution networks and sustainability initiatives[1][2]. You might find updates on any potential review in industry-specific news or on Mondelez's official communications. 🔎
The shift in Mondelez's media business has led to finance-related decisions, as Publicis Groupe and VaynerMedia will receive a portion of the company's media budget in various territories, while WPP focuses on managing business in specific regions like Southeast Asia, India, and Japan. Business strategies are continuing to evolve for Mondelez, also including efforts in areas like distribution networks and sustainability initiatives.
