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Oetker siblings rebrand their business with fresh monikers

Siblings from the Oetker family rebrand the company

Oetker Brothers Rename Their Business Entities
Oetker Brothers Rename Their Business Entities

Sparkling Changes: Oetker Collection KG Rebrand

Siblings of the Oetker family rebrand their business with a fresh moniker - Oetker siblings rebrand their business with fresh monikers

Hey there! Here's the lowdown on the latest news from the Oetker family's empire. One of their business segments, previously known as Geschwister Oetker Beteiligungen KG, has kissed goodbye to its old name and welcomed a fresh identity – Oetker Collection KG. This bit of information was revealed in their 2024 annual report, as the company with its headquarters in Bielefeld is transitioning into an international structure, boasting seven autonomous business areas.

Revenue is up by 2.3%, reaching a grand total of 2.55 billion euros. A significant portion – over three-quarters – of this cash comes from overseas markets. This family-owned company, employing 8,300 workers worldwide, keeps a tight lid on profits, preferring to keep the details behind the scenes.

The segment that keeps the bubbles popping is Henkell Freixenet, the renowned champagne brand under their belt. Claiming the throne as the world's top sparkling wine producer, Henkell Freixenet generated revenue of 1.25 billion euros, giving a 1.5% boost compared to the previous year.

The Oetker Collection's business empire extends beyond the fizz. Their sectors include food, specialty chemicals, and hotels. Martin-Braun Group, one of the segments, registered a revenue growth of 5%, surging to 714 million euros compared to 2023. This division supplies products to the baking industry, confectionery, and the hospitality sector.

In a rather dramatic twist of fate, the Oetker Group, located in Bielefeld, underwent a split among the family members in 2021. Pizza, pudding, and Radeberger beer are under the control of other family members through the Oetker Group. The Oetker Collection KG, however, is in the hands of Rudolf-August Oetker's two children from his third marriage: Alfred and Ferdinand Oetker. Together with the Chief Financial Officer, Harald Schaub, they walk the tightrope as co-leaders of the group.

Now, here's where it gets a bit tricky. While information about the Oetker family and their various endeavors is widely available, the names of the siblings taking charge at Oetker Collection KG have not made headlines in the searches I floated. To get the scoop on these siblings and their role in the sparkling wine industry, it might be worth digging into more detailed company reports or official announcements straight from the source. Enjoy your bubbly adventure!

Keywords:

  • Oetker Collection KG
  • Sparkling Wine
  • Bielefeld
  • Family Business
  1. The new Oetker Collection KG, formerly known as Geschwister Oetker Beteiligungen KG, is implementing a series of employment policies to adapt to their international structure, ensuring the best practices are followed across their seven autonomous business areas.
  2. As theOetker Collection KG continues to expand, particularly in the sparkling wine industry through Henkell Freixenet, they are also keen on establishing a comprehensive community policy to foster positive relationships with industry peers and financial partners in the business sector.

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