Oil company, GOIL, seeks expansion into West African marketplaces
Get ready, West Africa! Ghana's leading oil marketing company, Goil, is ready to shake things up and make a splash in your neck of the woods. After dominating Ghana's petroleum downstream space and boasting a solid financial foundation, Goil's got its sights set on a promising future in other West African countries.
Kwame Osei-Prempeh, Group CEO and Managing Director of Goil, boldly announced that the company is anxiously preparing for an expansion across West Africa in the next couple of years. He revealed in a chat with journalists that the delay in this ambitious move was due to the COVID-19 pandemic but assures us that it's finally go-time!
Sunnyani's Upper Middle Belt Zonal Office is Just the Beginning
One of the initial moves to facilitate Goil's dominance in the market is the opening of the Upper Middle Belt Zonal Office in Sunyani. This office will serve dealers in the Bono, Bono East, Ahafo, Western-North, and parts of the Ashanti Regions, making it easier for business to be seamless and effective for the company's dealers in these locations. Previously, dealers had to trek all the way to Kumasi to do business with Goil.
What About the Soaring Fuel Prices?
You might be wondering about the rising fuel prices in Ghana, and it's a valid concern! However, Osei-Prempeh asserts there's nothing oil marketing companies (OMCs) like Goil can do to influence fuel prices. Despite the meager financial margins for OMCs, Goil has managed to play a compassionate role in pricing during these challenging times, helping consumers bear the burden.
Deregulation Policy: To Suspend or Not to Suspend?
Osei-Prempeh emphasizes that suspending the fuel pricing policy would be disastrous for Ghana's downstream petroleum industry. With the government financially strapped and the country suffering the consequences of shortages in the past, it's best to steer clear of that era and focus on better days ahead.
Commendations All Around
The Bono Regional Minister, Justina Owusu Banahene, has commended Goil for its invaluable contribution to Ghana's petroleum industry. She encourages the company to continue pushing industry boundaries, aiming for greatness that others can aspire to emulate. She also emphasizes the importance of prioritizing safety and compliance at Goil's fuel stations for the protection of lives and properties.
So, West Africa, buckle up! Goil's bold expansion plans might just bring a wave of change to your fuel infrastructure, and we can't wait to see what the future holds!
- In an eager anticipation of expansion, Kwame Osei-Prempeh, Goil's Group CEO and Managing Director, declared the company's intent for growth into West African markets within the future.
- As part of its expansion strategy, Goil opened its Upper Middle Belt Zonal Office in Sunyani, catering to dealers across Bono, Bono East, Ahafo, Western-North, and parts of the Ashanti Regions, on a mission to simplify business operations.
- Despite the ongoing challenges of rising fuel prices, Osei-Prempeh stated that oil marketing companies like Goil have minimal control over pricing, acknowledging the company's efforts to help consumers cope during difficult periods.
- Osei-Prempeh argued against the suspension of the current fuel pricing policy, forewarning that such a move could jeopardize Ghana's downstream petroleum industry, offering relevance as the country strives for recovery and progress.
