Open call for applications for Ural Regional Advertising Agency Ranking 2025
The 2025 Ural Regional Advertising Agency Rating has commenced, aiming to identify industry leaders and provide advertisers with a clear guide on agency specializations. This regional industry ranking, developed by the Ural Representative Office of the Association of Communications Agencies of Russia (AKAR Ural), is open to any advertising agency with an annual turnover of 10 million rubles and a staff of at least five, whose headquarters are located within the Ural Federal District.
The evaluation methodology for the rating will focus on five key parameters: advertising service turnover in 2024, noted awareness, quality of client service, client willingness to recommend the agency, and participation in industry ratings and festivals.
Participants in the study will have the opportunity to assess their market position and gain additional promotion opportunities. The application campaign for the rating will run until August 17, with the research results to be presented in September at the National Advertising Forum "Regions" and made available on the rating website.
In 2024, 26 advertising agencies participated in the rating, an increase from 17 in 2022 and 20 in 2023. Notably, Advertising agency Be Brand People, media agency AMG, and advertising agency "Arithmetic" were the leaders of the industry by turnover in 2024.
While specific information about past leaders and eligibility criteria for the 2025 Ural Regional Advertising Agency Rating are yet to be announced, it is expected that the rating will focus on key parameters such as agency performance metrics, revenue, client portfolio, market influence, and creative effectiveness.
For those interested in the 2025 Ural Regional Advertising Agency Rating, it may be beneficial to consult industry-specific databases, regional marketing councils, or commercial rating agencies directly for detailed rankings and updates. The research results and final rankings for the 2025 Ural Regional Advertising Agency Rating will be announced in September.
The head of the organizing committee and director of the media agency AMG, Sergey Balakirev, made this statement: "We are excited to launch the 2025 Ural Regional Advertising Agency Rating and look forward to celebrating the achievements of our industry's leading agencies. This rating provides a valuable resource for advertisers seeking to partner with the best agencies in the region."
The heads of advertising agencies in the Ural Federal District may find it advantageous to allocate resources towards enhancing their finance and business strategies, as the 2025 Ural Regional Advertising Agency Rating is expected to focus on key parameters such as revenue and agency performance metrics. In alignment with Sergey Balakirev, the director of media agency AMG, advertisers are anticipating the rating to highlight the achievements of the region's leading agencies in terms of quality service, notable awareness, client satisfaction, and industry involvement.
