Oracle strengthens their relationship with Infobip, aiming to improve their customer communication services through further collaboration.
In March 2023, Infobip, a leading global communications platform, took a significant step forward in its collaboration with Oracle, becoming an Independent Software Vendor (ISV) with access to Oracle Integration Cloud. This partnership, which dates back to 2018 through the Oracle PartnerNetwork (OPN), is set to shape the future of business-customer interactions across various industries.
The collaboration between Infobip and Oracle allows businesses using Oracle solutions to leverage Infobip's omnichannel platform through the Oracle Cloud Marketplace (OCM). This integration has enabled businesses to deliver personalized, omnichannel messaging across popular platforms like WhatsApp, Viber, and SMS.
By connecting additional channels to a single solution, Oracle users can create seamless conversations across multiple platforms and implement failover options. This provides Oracle customers with valuable customer insights, enabling them to refine campaign strategies and nurture leads throughout the buying process.
The partnership enables companies to orchestrate powerful customer interactions, potentially improving satisfaction, sales, and campaign performance. It also allows Oracle Cloud Customer Experience (CX) customers to orchestrate consumer interactions using various Oracle products, including Responsys, Eloqua, and Digital Assistant.
Veselin Vuković, Global VP for Strategic Alliances & Partnerships at Infobip, emphasized the growing consumer demand for conversational experiences with businesses over familiar channels. He highlighted the importance of offering and integrating a wide range of communication channels to meet this demand.
As companies continue to prioritize enhanced customer experiences, such collaborations are likely to play a crucial role in shaping the future of business-customer interactions. Oracle Cloud Marketplace serves as a centralized hub for Oracle customers seeking trusted business applications and services.
The partnership combines Infobip's extensive network of over 800 direct operator connections, capable of delivering more than 100 billion messages annually, with Oracle's top-tier marketing and sales solutions for B2C and B2B companies. Infobip plans to develop further integrations through the Oracle Integration Cloud.
Infobip's communication channels aim to deliver conversational experiences across various sectors, including banking, retail, e-commerce, hospitality, and leisure. This ensures timely delivery of critical alerts and information to customers, further enhancing the overall customer experience.
With over 18 billion interactions managed across 65 customers through these integrations, the strengthened collaboration between Infobip and Oracle represents a significant step forward in providing businesses with comprehensive, integrated communication solutions. As businesses strive to meet the growing demand for conversational experiences, this partnership is set to play a pivotal role in shaping the future of customer interactions.
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