Philippe Krief assumes the role of CEO in Alpine company.
Philippe Krief, an industry veteran with diverse experience, has joined Alpine as the head of engineering and product performance. The appointment, made on February 21, 2023, is a significant step for the French automobile brand.
Krief, who graduated from the École Nationale Supérieure des Techniques Avancées, brings extensive industry knowledge to Alpine. His career includes roles at Michelin, the Fiat group, Ferrari, and Maserati, where he served as the director of the vehicle department. Before joining Alpine, Krief was the engineering director at Ferrari.
Laurent, Alpine's head for the past two years, has set a clear strategy for the brand. He believes Krief's leadership will help Alpine achieve its long-term goals. Alpine aims to become a future brand, and Krief's technical expertise is expected to contribute significantly to this endeavor.
Luca de Meo, CEO of Renault Group, which oversees Alpine and the Ampere electric vehicle division, has confidence in Krief's abilities. Krief, also Alpine's CEO, will oversee the technology area for both Renault Group and the Ampere division.
Alpine is preparing for a new phase, with new vehicles for the brand launching next year. Krief's expertise is expected to play a crucial role in their success. As Alpine strives to maintain its position as a leading automotive brand, Krief's appointment is a strategic move for the brand's future.
In summary, Philippe Krief's appointment as head of engineering and product performance at Alpine is a significant development for the French automobile brand. His industry experience, technical knowledge, and leadership qualities are expected to be instrumental in Alpine's journey towards becoming a future brand.
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