Polish eco-factory assumes control over Romanian salad manufacturer, Eisberg
In a significant move, the Romanian market has welcomed a new player as Green Factory, part of the Green Holding group, has acquired Eisberg - the country's leading producer of convenience salads [1][4]. Previously, Eisberg Romania was under the ownership of the Swiss multinational, Bell Food Group [2][5].
Bell Food Group is a substantial player in the global food industry, specialising in the production and processing of meat, seafood, and convenience foods, including fresh salads like those from Eisberg. Although the exact total business value or revenue of Bell Food Group is not disclosed in the available sources, it is described as a significant multinational with substantial investments, suggesting a large-scale business operation [2][5].
Last year, Bell Food Group reported a remarkable 20% increase in turnover for Eisberg, reaching CHF 370 million (approximately EUR 400 million) [3]. In Romania, Eisberg caters to an estimated market of around 500,000 consumers [6]. In 2024, Eisberg reported a turnover of RON 110 million (approximately EUR 22 million) [6].
The acquisition of Eisberg's Bucharest factory marks Green Factory's entry into the Romanian market. Green Factory, a Polish company, is no stranger to expansion, having established itself in various European markets. This move is expected to strengthen Green Factory's position in the region and provide a boost to the Romanian food industry.
[1] Competition Council Approves Green Factory's Acquisition of Eisberg (https://www.concursulcompetitiei.ro/competition-council-approves-green-factory-s-acquisition-of-eisberg/) [2] Bell Food Group (https://www.bell-foodgroup.com/) [3] Bell Food Group Reports 20% Increase in Turnover for Eisberg (https://www.bell-foodgroup.com/news/bell-food-group-reports-20-increase-in-turnover-for-eisberg/) [4] Green Factory Acquires Eisberg, Romania's Largest Convenience Salad Producer (https://www.greenholding.pl/en/news/green-factory-acquires-eisberg-romanias-largest-convenience-salad-producer/) [5] Swiss Group Bell Food Group Sells Eisberg Factory in Bucharest (https://www.swissinfo.ch/eng/swiss-group-bell-food-group-sells-eisberg-factory-in-bucharest/46064560) [6] Eisberg Romania Reports 2024 Turnover of RON 110 Million (https://www.eisberg.ro/ro/despre-noi/evenimente/eisberg-romania-reports-2024-turnover-of-ron-110-million/)
The acquisition of Eisberg, a prominent player in the Romanian food industry specializing in convenience foods such as fresh salads, by Green Factory hints at a potential transition in the market's finance landscape. As a significant multinational with substantial investments, Bell Food Group's sale of Eisberg should not be underestimated, given its influence in the global food business.
