Professional wrestling entity, World Wrestling Entertainment (WWE), pursues legislation to legitimize high-intensity matches.

Professional wrestling entity, World Wrestling Entertainment (WWE), pursues legislation to legitimize high-intensity matches.

World Wrestling Entertainment (WWE) Pushes for US Betting Legalization

Embracing the Gamble

WWE is shaking up the American sports industry by gunning for legal betting on high-caliber matches. Whispers of discussions with gaming regulatory bodies in buzzing states like Colorado and Michigan swirl in the air, hinting at an ambitious plan to gain approval for this groundbreaking move.

Preserving the Thrill of Surprise

With the sport still considered a niche interest, WWE has brought in top-tier global consultancy, Ernst & Young, to ensure fixed matches' results remain under wraps. Kept under lock and key, the results have always been a thorny issue for WWE. Previously, they partnered with high-profile events like the Oscars to cloak results from public eyes until they were ready for their big reveal. To stave off potential leaks, WWE is known for abiding by a stringent rule — wrestlers are kept in the dark about results until mere moments before each show.

Running with the Odds

Betting operators like FanDuel and DraftKings already provide an Oscar-betting service, but WWE aims to take things a step further. WWE dreams of broadening betting opportunities for major wrestling events on a grand scale.

Betting Odds Beyond the US

Wrestling fans around the globe have gotten in on the action, with betting on WWE already available outside the US. This US service, however, boasts wide support from sports betting operators. Enter All Elite Wrestling (AEW), a promotions and events company with ties to DraftKings that allows fans to bet on the biggest wrestling matches and events in a unique "contest" format, with metallic prizes up for grabs for those who correctly predict results.

States of Limbo

Although betting is the talk of the town, the industry remains banned in several states, such as California, Florida, and Texas. Whether these states will be on board with allowing betting on scripted matches remains to be seen.

The ever-evolving beast of WWE

Better known as WWE, this American powerhouse has made a name for itself in professional wrestling and successfully branched out into other sectors like media, film, and American football. This diverse conglomerate not only owns the concept and intellectual property but also licenses it to third parties for video games, toys, and action figures. Founded in 1953 as Capitol Wrestling Corporation, WWE is today the biggest professional wrestling promoter in the world, available in over one billion households and 30 languages.

Related Topics:

Petition to Legalize Sports Betting in Texas

**NOTE:**** The SiGMA Americas - World Gaming Festival will unfold in São Paulo from June 14 to 17. More details available in the link.

Top Casinos

For your gaming needs, check out 'SiGMA Play'.

Additional Insights:

• Over 30 U.S. states have legalized sports wagering, making it likely that WWE would be in talks with states with existing or developing betting markets.
• Regulated markets, like New York, could potentially be open to discussions with WWE.
• States that haven’t legalized sports betting, such as California, are less likely to be in talks with WWE regarding betting on scripted matches.

Entering New TerritoriesThe World Wrestling Entertainment (WWE) demonstrates a bold move into the realm of finance, aiming to explore business opportunities in sports-betting, particularly focusing on high-profile matches.

Global Expansion of Betting ServicesWith sports-betting already popular among fans worldwide, WWE envisions broadening its betting services beyond the US, potentially partnering with global operators to provide unique and exciting betting experiences for fans across multiple countries.

Read also: