Project management always incorporates logistical aspects, and marketing can serve to make these processes more visible.
In the bustling City of Buenos Aires, real estate developer Beltrán Briones is making his mark. With a career spanning from purchasing land and designing architectural plans to constructing buildings and their subsequent sale and delivery, Briones is a key player in the local real estate sector.
The journey of a real estate project can last anywhere from one and a half to four years, and it often involves navigating changes during a presidential mandate. Logistics plays a significant role in managing materials for these projects, with logistics companies playing a critical part by ensuring the timely and efficient delivery of building materials and components.
Half of a real estate project's cost is materials, and the other half is labor. Basic materials like concrete, sand, or bricks are not typically imported, but items like floors, coverings, faucets, or sanitary ware often are. Importing materials can help reduce costs, but logistics, security, and delivery also need to be considered. A new collective agreement includes a bonus at the end of the year and staggered increases for cargo transport.
Beltrán Briones believes that the real estate sector needs modernization. He envisions a service like Uber for materials logistics in real estate projects, streamlining the process and making it more efficient. He also thinks that a developed financial system in Argentina would be beneficial for the sector.
The lack of trades in the construction industry creates problems in the market due to the law of supply and demand. Young people are not showing interest in becoming construction workers, plumbers, electricians, or gas fitters. This shortage of skilled labour can lead to delays and increased costs in projects.
Marketing is crucial in sectors like real estate development and logistics, as there is a lack of visibility for these industries. Hate on social media is inevitable for public figures like Briones, and it is often used to generate more reach and retention. The social network wants to retain users, and if a video is criticized, users watch it again, comment, share it to criticize, which generates more retention and makes the video appear more.
Despite the fact that out of all those who watch Briones's videos, only a minimum percentage can afford to buy an apartment, he is still happy if only 1% buys and the rest criticize him. He believes that his work contributes to the development of the city and creates opportunities for its inhabitants.
The EU-Mercosur pact could potentially transform supply chains and open new markets for Argentine real estate developers like Briones. As the sector continues to evolve, it will be interesting to see how these changes impact the local real estate market and the projects of developers like Beltrán Briones.
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