Proposal requested for a workplace accident consumer protection directive by the Commission.
Lidl, a popular supermarket chain based in Neckarsulm, district of Heilbronn, is currently embroiled in a legal dispute over allegations of misleading advertising. The Regional Court of Heilbronn is responsible for the case, as Lidl has its registered office in the district.
The Consumer Advice Center Hamburg has filed a lawsuit against Lidl, accusing the company of not sufficiently informing customers about paying for app advantages with personal data. The lawsuit, reported by the German Press Agency (dpa), stems from Lidl's recent advertising campaign announcing the "biggest price reduction in its history" with the slogan "500 products cheaper immediately and permanently".
However, the announced price reductions are not seen as a real compensation for the sometimes massive price increases of recent years. Armin Valet, food expert at the Consumer Advice Center Hamburg, stated that whoever advertises with concrete numbers and promises must also prove them. Stephan Rüschen, a trade expert and professor at the Dual University of Baden-Württemberg in Heilbronn, has criticized the Lidl advertising as "unfortunate".
Rüschen found, during a visit to a branch, around 300 products with the Lidl-Plus app, significantly less than consumers assume. Furthermore, the Consumer Advice Center criticized that it was unclear which products were actually reduced in price. A complete list of the discounted products is still not available.
The search results do not provide specific information about a Lidl misleading advertising lawsuit involving discounted products or which specific products were discounted in such a case.
It's worth noting that this is not the only legal issue Lidl is facing. The Higher Regional Court of Stuttgart is handling a separate case involving Lidl. Lidl did not want to comment on the lawsuit when asked.
Consumers are particularly dependent on reliable information in times of high living costs. As the legal dispute is expected to last until September, it remains to be seen how this situation will unfold.
In response to the legal dispute over allegations of misleading advertising, the Consumer Advice Center Hamburg has filed a lawsuit against Lidl, claiming that the company failed to inform customers adequately about the payment of app advantages using personal data. The retail giant's business practices are under scrutiny, not only in this case but also in another ongoing lawsuit involving the Higher Regional Court of Stuttgart. The finance sector and other industry stakeholders will closely monitor the progress of these lawsuits as consumers rely on accurate information, especially during periods of high living costs.
