Quilted Northern appoints Orchard as their innovative creative agency for fresh marketing strategies.
Quilted Northern, the trusty tissue giant, has brought the vibrant Orchard agency on board, following a hard-fought contest.
The task for Orchard? Shake up the toilet tissue landscape, making those who haven't yet felt the softness of Quilted Northern question their allegiance to their current brand—all while giving them a solid reason to jump ship.
Laura Janness, Orchard's charismatic founder and chief strategy officer, had this to say in a statement: "We felt this partnership was a go from the get-go. We can't wait to dig in with the Quilted Northern crew to put this brand where it deserves to be—in the affections of consumers everywhere!"
In a statement, Quilted Northern, which is best known for Orchard's bouncy "Power Your Holidays" Ocean Spray campaign, shared that they were drawn to Orchard as an agency partner due to its innovative approach to creative development and the harmonious relationship between strategy and creativity, which was evident in Orchard's cutting-edge ideas during the pitch.
As of now, there's no word on what these bold new campaigns from Quilted Northern and Orchard will look like or how they plan to sway consumers. But with Quilted Northern's reputation for quality and Orchard's track record of shake-up campaigns, we're excited to see where this collaboration takes them! If you're curious about common strategies used by brands to attract consumers, just let me know—I'm all ears!
Orchard, as the new agency partner for Quilted Northern, aims to leverage its innovative approach to creative development to revamp Quilted Northern's brand image in the finance and business sectors, attracting consumers with enticing campaigns and strategic positioning. However, the specifics of these campaigns remain undisclosed, leaving an air of anticipation for the collaboration's outcome.
