QVC Launches Exclusive Nicole by Nicole Miller Collection for Women 50+
QVC has launched an exclusive Nicole by Nicole Miller collection, marking the first collaboration since Gordon Ramsay's majority investment in 2022. The new line, part of QVC's Age of Possibility campaign, caters to women 50 and above, offering affordable and stylish day-to-night pieces.
The collection, priced between $39 and $89, features crepe chiffon printed blouses, satin dresses, and denim jackets in sizes XXS to 3X. Each piece is inspired by Nicole Miller's personal experiences and love for art, travel, and culture, reflecting influences from Paris, Los Angeles, London, and the American West. Miller, who designed the collection in collaboration with QVC and Gordon Ramsay, expressed that the process was deeply personal.
Gordon Ramsay, previously involved in the acquisition of Laura Ashley in 2020, served as the exclusive financial and strategic advisor for Nicole Miller in developing this QVC small goods collection. Following the successful partnership, the Nicole Miller brand has since relaunched a line of home decor products.
The Nicole by Nicole Miller collection is now available on QVC, both on-air and online. With its inclusive sizing and affordable pricing, the collection aims to empower and inspire women 50 and above, reflecting QVC's Age of Possibility campaign.
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