Running a Male-oriented Enterprise: Insights from Astanchanka

Running a Male-oriented Enterprise: Insights from Astanchanka

Marina Nurtayeva, an economist by education, has been making waves in Kazakhstan's lift industry for the past four years. As the head of her own lift service company, she is encouraging conversations about promising specialties within the industry and sees significant potential for growth.

Based in Astana, Nurtayeva's company maintains over 500 lifts, catering to a growing clientele daily. The company's success is partly due to the lack of competition in the lift industry, which attracts more businesses to enter the field.

Nurtayeva acknowledges the challenges of managing an all-male team in the lift industry but remains unfazed. She leads her team of 27 professionals, setting the pace and inspiring them to take responsibility for lift maintenance, a role that many are reluctant to embrace.

The support of the state and the Year of Labor Professions can help grow the lift industry further. Showing young people the production and working process in the lift industry can attract more specialists, addressing the current shortage of professionals in the field.

Kazakhstan's lift industry is part of the broader Middle East and Central Asia region, where the market for lifts and hoists is expected to see modest growth. According to a 2024-2035 forecast, the Middle East lift and hoist market is projected to grow at a compound annual growth rate (CAGR) of approximately 1.2% in volume and 2.2% in value, reaching about 63,000 units and $1.2 billion in market size by 2035.

This growth is driven by regional urbanization and infrastructure development, as well as the expansion of construction, mining, and shipping industries, and the integration of technology such as IoT and automation. The Kazakhstani government's efforts to boost domestic manufacturing and high-tech industries could indirectly support the lift and elevator market ecosystem.

However, detailed insights on Marina Nurtayeva's lift service company remain unavailable in current search results, suggesting that the company may be smaller in scale, less publicized, or primarily serving local or niche markets. To obtain a precise evaluation of her company, specialized local business registries or industry reports focusing on Kazakhstan's elevator services would be necessary.

Despite the lack of specific public information, Nurtayeva has established herself as a respected and valued leader in the lift industry, paving the way for a brighter future for the sector in Kazakhstan.

The growth potential in Kazakhstan's lift industry, as highlighted by Marina Nurtayeva, attracts not only new businesses but also investment from various sectors, such as finance and business. With the government's support and the projected growth in the Middle East lift and hoist market, there are opportunities for revenue generation within the manufacturing industry.

Marina Nurtayeva's company, while primarily serving local and niche markets, demonstrates significant potential for expansion, as it already maintains over 500 lifts with a team of 27 professionals in the finance-intensive business sector of lift service.

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