School identification cards are being direct-deposited into bank accounts.
In a strategic move to expand its client base, the AEB bank has announced the introduction of two new bank cards - the "Yakutia Youth Card" ("КЮЖЯ") and the "Yakutia Resident Card" ("КЖЯ") - designed specifically for schoolchildren in Yakutsk.
Starting from September 1, 2025, the "Yakutia Youth Card" will be available for schoolchildren aged 7 to 13, offering them discounted fares. Simultaneously, the "Yakutia Resident Card" will be introduced for schoolchildren aged 14 and above, also providing discounted fares.
Both new cards are full-fledged bank cards, similar to the old school transportation cards, and are part of a larger system that includes the existing cards. The old school transportation cards will no longer be issued after their expiration.
The new cards are intended to help AEB gain new clients, as they are aimed at schoolchildren. This strategic move is expected to benefit the bank by increasing its client base.
While the new bank cards offer discounted fares, it's important to note that only large families and children in grades 1-4 are eligible for the discounted fare. The fare for both children from non-large families and adults will be 38 rubles.
In addition to the discounted fares, the "Yakutia Youth Card" offers a bonus of 5000 rubles for educational clubs.
It's worth mentioning that these new bank cards are not the only cards that offer discounted fares; the old school transportation cards also offered such benefits.
For precise and current data about changes to the AEB school transportation card program in Yakutsk, including details on eligibility, cost, or benefits for schoolchildren, we recommend checking official Yakutsk municipal transportation or education department announcements or the website of the bank managing the AEB card in Yakutsk for authoritative updates.
The introduction of the "Yakutia Youth Card" and the "Yakutia Resident Card" by AEB bank represents an expansion into the banking-and-insurance industry, as they are full-fledged bank cards. The new cards are anticipated to finance the bank's growth by attracting a larger client base, primarily schoolchildren in Yakutsk.
