Stellantis Pivots US Strategy: Drops Electric Dodge Charger, Embraces V8s
Stellantis has made significant changes to its vehicle strategy in the USA, with a renewed focus on internal combustion engines and performance. The company has discontinued the electric Dodge Charger Daytona SRT Banshee project, while hinting at new V8 engines and expanding its portfolio with six-cylinder and four-cylinder variants.
The shift in strategy comes amidst weak demand for electric vehicles, particularly in the performance segment. Stellantis, which includes brands like Jeep and Dodge, has decided to prioritize powerful internal combustion engines and modern downsizing technologies. This approach aligns with recent changes in Dodge's corporate strategy and the reactivation of the SRT division, signaling a commitment to driving fun and performance.
Jeep, for instance, continues to offer the 6.4-liter V8 engine in the Wrangler Rubicon 392 and has hinted at using a V8 in the Gladiator. Meanwhile, Dodge is expanding its portfolio with new six-cylinder Hurricane engines and four-cylinder variants, ensuring the Charger's future even after the Banshee's discontinuation. Stellantis has not been alone in re-evaluating its electric offensive, with full electrification in the USA currently facing limitations.
The decision to discontinue the electric Dodge Charger Daytona SRT Banshee project reflects Stellantis' strategic shift towards powerful internal combustion engines and performance in the North American market. The company's focus on modern downsizing technologies and the return of engines like the 5.7-liter HEMI V8 in the Ram 1500 and Dodge Durango underscore this commitment. Despite the setback, Dodge continues to explore new engine options and expand its portfolio, ensuring a future for iconic models like the Charger.
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