Strengthening its European presence, Stagwell acquires Sidekick
Rewritten Article:
Advertising services powerhouse Stagwell, home to agencies like 72+Sunny and Anomaly, is beefing up its European presence by snatching up Sidekick, a collective of specialist agencies that will now be part of the network's consultancy, Allison.
This acquisition proudly welcomes the 40-strong team from London-based Sidekick, who are gearing up to beef up the brand storytelling and creative production capabilities within Allison. The agencies they处理, focus on creating immersive brand experiences, digital storytelling, and branded content. These agile outfits boast an enviable clientele comprising the likes of Amazon, NBA, Deliveroo, Budweiser, BT, and Stella Artois.
Originating three years ago through the blending of experiential agency Kreate and content agency Many Makers, the Sidekick Group is now ready to make its mark on Allison's European operations.
Duncan McCaslin and Ollie Burgoyne, founding fathers of Sidekick, will maintain their positions as managing directors while joining Allison's European management team. They're all set to steer the ship together.
While it's hard to pinpoint the specifics of Sidekick Group acquired by Stagwell's Allison, here are a few other parties carrying the "Sidekick" name in the business world:
- Sidekick Concierge: Catering to seniors and their families, this organization dollops out curated free workshops and events, including arts and cultural talks, wellness forums, social events, and technology workshops.
- Sidekick Social: This social media agency zeroes in on home and hospitality brands, featuring a founder versed in interior design. They provide top-notch social media management services for those sectors.
If you're referring to a particular "Sidekick" entity involved in a deal with a company linked to Stagwell, more context is required as existing search results do not provide pertinent information on such an acquisition or the group's background and clients.
- The Sidekick Group, a collective of specialist agencies known for creating immersive brand experiences, digital storytelling, and branded content, has been acquired by Stagwell's consultancy, Allison.
- This acquisition has brought a 40-strong team from Sidekick, based in London, to strengthen the brand storytelling and creative production capabilities within Allison's business operations in Europe.
- Among other businesses using the "Sidekick" name, Sidekick Concierge caters to seniors and their families, offering curated workshops and events, while Sidekick Social specializes in social media management for home and hospitality brands.
