Taiwan's Vehicle Market Slumps 14% in 2025 as Tariffs and Regulations Bite
Taiwan's vehicle market experienced a significant downturn in the first nine months of 2025, with overall sales declining by 14% compared to the same period last year. This marked a stark contrast to the previous two years of robust growth.
The decline was driven by both domestic and imported vehicles. Domestic production witnessed a 15% drop, while imports fell by 13%. The market's weakness can be attributed to several factors. Uncertainty surrounding US import tariffs has dampened domestic consumption. Additionally, Taiwan reintroduced minimum local content requirements for locally-assembled vehicles, which may have impacted production and sales. Despite the overall decline, battery electric vehicles (BEVs) saw a surge in popularity, with 22,102 units sold in the first nine months, led by Tesla and BMW. The new local content requirements aim to ensure minimum safety standards and protect the component supply chain.
The vehicle market in Taiwan has weakened considerably in 2025, with a nearly 12% year-on-year decline in September alone. While BEVs have shown promising growth, the stock market as a whole faces challenges that may persist into the coming months.
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