Television Broadcasts Gain Strength in Adapting to Modern Media Environment
The streaming revolution is redefining the media industry, and local broadcasters are embracing this change to adapt and thrive. One key player in this transformation is Brightcove, which is focusing on AI advancements to simplify the streaming experience for broadcasters, allowing them to concentrate on content creation rather than technological developments or distribution concerns.
According to Nielsen's The Gauge, over 41% of people's viewing time is spent streaming content, compared to 20% on broadcast and 27% on cable. This shift in consumption habits has not gone unnoticed by local broadcasters, who are adapting their offerings to meet the digital demand. Many are streaming full live broadcasts, as well as high-value segments like local news, sports updates, and weather reports.
By running a streaming platform, local broadcasters and regional media leaders can capitalize on advantages such as increased audience reach and engagement, ad revenue opportunities, and the ability to meet the audience wherever and whenever they want to consume. This is particularly true for regional media companies, which possess an intrinsic understanding of their markets and are in a favorable position to outperform global giants in their respective regions.
AI capabilities like automated summarization, article-to-video transformations, and optimized ad placements will be key in the future of streaming and media. The integration of AI will further revolutionize content creation and distribution, enabling broadcasters to deliver more relevant and engaging content at an unprecedented pace.
Streaming also allows broadcasters to be hypertargeted and deliver the right content to the right people, increasing their value and monetization. This is achieved through various monetization models, such as AVOD, SVOD, TVOD, FAST, and others, which offer higher advertising costs per thousand (CPMs) and opportunities to charge for premium content.
However, the streaming infrastructure can be daunting and costly, requiring large dedicated teams for maintenance and updates. To overcome these technical challenges, partnering with experienced providers like Brightcove can be beneficial. These partnerships can help broadcasters focus on content creation while leaving the technological aspects to the experts.
Media consumption has undergone a significant transformation in recent years, and streaming consumption doesn't necessarily spell the end for local broadcasters; instead, it offers opportunities to reach and engage new, younger audiences and maximize ad revenue around local content. Digital platforms also provide broadcasters with the flexibility to shift content strategies quickly, segment their audience more effectively, and test new programming.
In conclusion, with the right strategies, partnerships, and vendors, local broadcasters and regional media leaders can harness the power of streaming to enhance engagement, expand their reach, increase revenue, and drive the future of media. By embracing the streaming revolution, they can remain front-of-mind with consumers and continue to provide valuable, local content in a rapidly changing landscape.
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