Tesla has taken away the Model S and X from its customization platform in Germany, providing an explanation.
Tesla Stops Offering New Model S and X in Europe
Tesla is no longer offering new configurations for its premium Model S and X electric vehicles in Europe, signaling a gradual phase-out of these models outside of North America. This move comes as a result of declining demand and a strategic shift in Tesla’s product lineup [1][3].
In Europe, potential buyers can only purchase from existing inventory, with registrations for both models having declined for some time [1]. The decision to withdraw the models from the configurator in Europe suggests a gradual phase-out, according to electric vehicle magazine "electrive" [2].
Tesla stopped making right-hand drive versions of Model S and X in 2023, restricting sales in markets like the UK. Earlier in 2025, Tesla halted sales of these models in China as well [1]. Despite minor updates, the Model S and X have not had significant refreshes, diminishing their appeal amid Tesla’s expanding and more popular lineup like Model 3, Model Y, and the newly introduced three-row Model Y in China [1].
Industry analysts view this move as likely a prelude to the complete discontinuation of Model S and X [5]. This shift also reflects changing market dynamics where customers prefer more practical and lower-cost EVs over older, more expensive luxury models [5].
Tesla’s strategic priority seems to be scaling production of the Cybertruck, Semi, and mass-market vehicles, relegating Model S and X to a niche role that is shrinking quickly [1][5].
It is important to note that this change in the availability of new Tesla Model S and X in Europe has not been officially announced by Tesla. The company has not commented on the gradual phase-out of both models in Europe [2].
In the US, both models (Model S and X) are still orderable [3]. Tesla introduced a facelift for both models in the US in June, but not in Europe [4].
References: [1] electrive.com [2] electrive.com [3] teslarati.com [4] electrek.co [5] greencarreports.com
- The decline in demand and strategic shift in Tesla's product lineup has led to Tesla no longer offering new configurations for its premium Model S and X electric vehicles in Europe, signaling a gradual phase-out of these models outside of North America.
- Electric vehicle analysts view this move as likely a prelude to the complete discontinuation of Model S and X, as Tesla's strategic priority seems to be scaling production of more practical and lower-cost electric vehicles like the Model 3, Model Y, and the three-row Model Y in China.
- In the US, both models (Model S and X) are still orderable, but Europeans can only purchase from existing inventory, with registrations for both models having declined for some time.
- The shift also reflects changing market dynamics where customers prefer more practical and lower-cost EVs over older, more expensive luxury models like the Model S and X, which have not had significant refreshes, diminishing their appeal amid Tesla’s expanding and more popular lineup.
