Thousands of business owners attended the PMEF business event
In the bustling heart of the St. Petersburg International Economic Forum (SPIEF), a unique café stood out among the crowd. The Avito Café, a hub of learning and collaboration, was specifically designed to cater to the needs of small and medium-sized businesses (SMEs).
The objective of this project was to break down internal and external barriers to business development and to create a comprehensive approach to solving business challenges. Over four days, from June 18 to 21, the café attracted attendees from various professional backgrounds, including representatives of SMEs, heads of large companies, government officials, and foreign guests.
The café's events were not just a place for casual conversation. They hosted open discussions, masterclasses, a business breakfast, a roundtable, and two tea ceremonies, all aimed at providing practical information for SME representatives. These educational sessions featured experts from Avito, industry specialists, and entrepreneurs, who shared successful examples from their practice and discussed key market trends such as international trade and artificial intelligence.
The Avito Café was a collaborative effort, with brands such as Art of Tea, Most Coffee Roasters, "EKONAD", Lapochka, Biotok, and design studio Eburet providing products and furniture design. The café utilized the Avito platform to find partners, equipment, and employees, demonstrating the power of the online marketplace in bringing together diverse entities.
The Avito Café's efforts did not go unnoticed. Over 3,000 participants visited the café during its operation at SPIEF, reflecting the café's success in attracting a diverse range of attendees. With its focus on practical information and collaboration, the Avito Café at SPIEF proved to be a valuable resource for businesses seeking to navigate the complexities of today's economic landscape.
What role did the Avito Café play in providing practical information and fostering collaboration for small-business representatives at the St. Petersburg International Economic Forum (SPIEF)? The Avito Café, partnering with various industry specialists, entrepreneurs, and brands like Art of Tea and Most Coffee Roasters, served as a hub for open discussions, masterclasses, business breakfasts, roundtables, and tea ceremonies. These events catered to SME representatives, discussing key market trends such as international trade and artificial intelligence, thus breaking down barriers to business development within the finance and fintech industry.
