Tissue brand Paseo expands its reach with a new partnership with DKSH, now available across the country.
DKSH and Grand Universal Trading Vietnam Partner to Expand Premium Tissue Brand Paseo in Vietnam
In a strategic move to increase the reach and availability of premium tissue brand Paseo in Vietnam, DKSH and Grand Universal Trading Vietnam have joined forces. This collaboration leverages DKSH’s robust general trade network in Vietnam to enhance the distribution of Paseo tissue products.
Under the agreement, DKSH will expand Paseo’s distribution network nationwide, utilising its end-to-end supply chain capabilities and agile logistics operations. The partnership aims to tap into DKSH's extensive retail network to meet rising demand for safe, high-quality, and eco-friendly products in Vietnam.
Paseo, a premium tissue brand under APP, one of the world's largest pulp and paper manufacturers, is committed to producing products using 100% organic pulp, designed to be skin-friendly and environmentally responsible. The partnership between DKSH and Grand Universal Trading Vietnam is aimed at bringing Paseo closer to Vietnamese consumers.
Nguyen Thi Kim Huong, head of Business and Development at Grand Universal Trading Vietnam, believes this collaboration will enable Paseo to reach a broader consumer base. The move reflects DKSH’s broader strategy to grow consumer goods brands across Asia by leveraging local expertise and distribution networks.
This strategic alliance is a notable development in Vietnam’s fast-moving consumer goods sector, enhancing Paseo’s accessibility to a broader consumer base while reinforcing DKSH’s leadership in market expansion services in the region. Kim Le Huy, vice president for Business Unit Consumer Goods at DKSH Vietnam, expressed optimism about the partnership with Grand Universal Trading Vietnam for Paseo. DKSH Vietnam is confident in building a long-term, meaningful partnership with Grand Universal Trading Vietnam that delivers lasting value to consumers.
The changing needs of Vietnam's workforce, particularly those of the younger generation, are driving the need for businesses to adapt their strategies to attract and retain top talent. Both DKSH and Grand Universal Trading Vietnam demonstrate their commitment to driving business excellence and delivering premium consumer experiences across Asian markets.
DKSH Business Unit Technology has initiated "UniTEC Connect," a platform to provide students and researchers direct engagement with insights into advanced scientific technology. This commitment to innovation and education further solidifies DKSH's position as a preferred growth partner for consumer goods brands in Asia-Pacific.
The partnership between DKSH and Grand Universal Trading Vietnam is with Asia Pulp & Paper Sinar Mas' official representative in Vietnam to distribute Paseo tissues. Vietnam has the potential to become a genomics hub of the region, and there is a need to ready its infrastructure and policies to create better conditions for businesses and partners in the gene sequencing market. This partnership underscores DKSH’s position as a leader in the field, ready to drive growth and innovation in Vietnam's consumer goods sector.
[1] DKSH signs strategic partnership with Grand Universal Trading Vietnam (July 24, 2022) [2] DKSH to expand Paseo's distribution network in Vietnam (July 25, 2022) [3] Paseo's commitment to eco-friendly and skin-friendly products (July 26, 2022) [4] Vietnam's changing workforce demands (July 27, 2022) [5] DKSH's broader strategy to grow consumer goods brands across Asia (July 28, 2022)
[1] This collaboration between DKSH and Grand Universal Trading Vietnam aims to expand the premium tissue brand Paseo not only within the retail sector but also across various industries in Vietnam, marking a significant step in the finance arena for both parties.
[2] The partnership's goal is to leverage DKSH's robust business network and supply chain capabilities to meet the increasing demand for eco-friendly and high-quality products, particularly in the retail segment, thereby contributing to the growth of the broader finance industry in Vietnam.
