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Toyota Expands, Nissan Considers HQ Sale Amid Losses

Toyota's expansion signals confidence in mobility sector. Nissan's potential HQ sale and football club stake divestment hint at desperate measures to tackle losses.

In this picture there is a black color Nissan sports car. Behind there are some cartoon posters and...
In this picture there is a black color Nissan sports car. Behind there are some cartoon posters and on the bottom side of the image there is a small quote written on it.

Toyota Expands, Nissan Considers HQ Sale Amid Losses

Toyota, Japan's leading automaker, is expanding with a new headquarters in Tokyo, reflecting its confidence in the mobility sector. Meanwhile, Nissan, the third-largest Japanese automaker, is grappling with significant losses and exploring drastic measures, including the sale of its global headquarters and college football club stake.

Nissan's financial struggles have led to talks with potential buyers for its 75% stake in Yokohama F. Marinos college football club, with a major IT company among those interested. The sale of the college football club's brand rights could occur as early as next year. The automaker is also considering selling its global headquarters in Tokyo, valued at around $650 million (approximately €553 million), although the buyer remains undisclosed. Toyota, on the other hand, has offered assistance to Nissan, underscoring the power imbalance between the two companies.

Nissan's sale of its college football club stake and global headquarters is expected to provide short-term financial relief, but it remains to be seen how these moves will impact the company's long-term strategy. Toyota's new headquarters and offer of help to Nissan reflect the contrasting fortunes of the two automakers in the competitive mobility market.

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