Gear Up: Toys R Us Prepares for a Grand Return with New Flagship Stores and International Expansion
Toys R Us planning to reopen 24 flagship stores across the United States
Get ready for some seriously cool playtime! Toys R Us is riding the wave of nostalgia and excitedly unveiling plans for a major relaunch, starting with up to 24 flagship stores in the USA from next year.
According to the latest announcements, Toys R Us will join forces with Go Retail Group, leveraging their expertise in providing "valuable brick-and-mortar logistics and operational excellence". This partnership will enable the iconic toy brand to expand its physical presence in the United States.
It's not just local playgrounds that require a shaking up, though. WHP Global, the parent company of Toys R Us, has big plans for international adventures. They've announced their intention to conquer the travel retail space, with a devoted focus on airports, cruise ships, and lets be honest, who doesn't want a Toys R Us gift shop at the airport before a long flight?
Long-time travelers might remember WHP's earlier unveiling of opening its first airport store in Terminal A at Dallas Fort Worth International Airport, with the help of Duty Free Americas. This store is slated to open in early November, just in time for the holiday season.
As they gear up for 2024, WHP Global has their sights set on spreading the magic of Toys R Us to consumers all around the world. Their store revitalization efforts encompass not just the new flagship stores opening at prime locations in partnership with Macy's, but also the expansion of their presence in airports and on cruise ships. Let's face it, a toy shopping spree on a cruise ship sounds like an epic adventure!
The upcoming flagship store locations will stock the outstanding selection of toys and games from top brands that you know and love. And guess what? You can cop a few limited complimentary products from Go Retail. Speaking of Go Retail, they're the largest independently owned toy and game retailer in the USA.
While WHP Global wasn't forthcoming with details about the specific number of airport or cruise locations they plan to open or the cruise lines that will share in the Toys R Us magic, they did share that the cruise ship stores will provide a wide variety of toys and exclusive cruise-themed merchandise, bringing the magic of Toys R Us into consumers' adventures wherever they may roam.
WHP Global did offer some glimpses into the future: the Toys R Us brand is estimated to generate approximately $2 billion in global retail sales annually. It's not just toys, though. WHP Global also owns stakes in Babies R Us and apparel brands like Anne Klein, Bonobos, and Express, so you can expect a well-rounded shopping experience. Go Retail Group's suite of brands includes Go Toys and Games and Calendars.com.
So there you have it! Get ready for a massive Toys R Us comeback with epic physical stores, international expansions, and perhaps even a live-action movie. Let the good times roll!
- The upcoming Toys R Us flagship stores aim to offer an exceptional selection of toys and games from top brands, even providing some limited complimentary products from Go Retail.
- As Toys R Us expands its physical presence in the United States, it will partner with Go Retail Group, a leading toy and game retailer in the USA.
- In addition to the new flagship stores, Toys R Us plans to conquer the travel retail space, opening stores in airports, cruise ships, and even airport gift shops before long flights.
- The new Toys R Us store at Dallas Fort Worth International Airport is expected to open in early November, marking the brand's return to travel retail.
- Toys R Us's international expansion aims to enable the brand to generate approximately $2 billion in global retail sales annually.
- Beyond toys, WHP Global owns stakes in numerous industries, including Babies R Us, apparel brands like Anne Klein, Bonobos, and Express, so consumers can expect a diverse shopping experience.
- The Toys R Us revitalization includes partnering with Macy's to open new flagship stores at prime locations, as well as expanding their presence in airports and on cruise ships.
- The Toys R Us stores on cruise ships will offer a wide variety of toys, exclusive cruise-themed merchandise, and a well-rounded shopping experience, making cruises an epic adventure for consumers.
