Trading platform Mitrade partners with Argentina's football association
Mitrade Sponsors Argentine Football Association in Southeast Asia and Australia
Mitrade, a global trading platform, has announced its role as the official regional CFD sponsor of the Argentine Football Association (AFA). The sponsorship aligns with the surging popularity of Argentina’s national football team in Southeast Asia and Australia, as demonstrated by the outselling of Argentina's jerseys compared to traditional football powerhouses.
The partnership, launched under the "Rise with Champions" theme, taps into the passionate football fan base to expand Mitrade’s presence as a regional CFD trading platform. Kevin Lai, vice president of Mitrade Group, stated that the partnership reflects their commitment to connecting with communities through shared passions.
The partnership leverages Argentina’s rising football popularity, including iconic figures like Lionel Messi, whose presence has boosted regional enthusiasm. This is evident in sold-out matches such as the one in Jakarta with 60,000 fans and growing support in Australia.
Mitrade uses the sponsorship to promote financial education and engagement, paralleling qualities of football and trading such as analytical thinking, quick decision-making, and strategic insight. This directly appeals to Southeast Asia’s and Australia’s expanding retail investor community.
This sponsorship is part of a broader trend of financial and fintech companies partnering with the AFA in the region. Other trading platforms and cryptocurrency firms have also capitalized on Argentina’s football success and marketing appeal.
The partnership supports Mitrade’s regional expansion strategy by combining cultural passion for football with the company’s mission to make online trading more accessible and engaging in Asia-Pacific markets. Mitrade empowers users to hone skills, connect with traders, and trade with confidence. The platform offers contracts for difference (CFDs) across forex, indices, commodities, ETFs, and shares, and is mobile-first for convenience.
In addition, Mitrade provides educational resources to support CFD trading. The company is committed to making global markets more inclusive and accessible, and financial education is becoming prominent in social conversations. Mitrade currently has 5 million users worldwide.
For more information, visit Mitrade’s website.
[1] Mitrade Press Release
[2] Argentina's Sports Business
[4] Yahoo Finance
- Mitrade utilizes the football enthusiasm in Southeast Asia and Australia, stemming from the Argentine Football Association (AFA) and its popular players like Lionel Messi, to expand its business by promoting financial education and engagement through contracts for difference (CFDs) on its platform.
- With the rising popularity of Argentina's national football team in Southeast Asia and Australia, Mitrade's sponsorship of the Argentine Football Association aligns not only with the company's financial interests but also with the social passions of sports fans, allowing them to connect with the trading platform on a deeper level.
